What Are Warm Leads?


A warm lead is a real person who recently commented on a LinkedIn post about a topic you care about. They have already shown interest in the subject, so they are warmer than a cold name pulled from a database.

You give Signado the topics your buyers talk about. Signado does the finding.

How Signado finds them

  1. You add keywords, the topics your buyers discuss on LinkedIn (your category, your competitors, the problems they post about).
  2. Every day, Signado scans LinkedIn posts on those topics.
  3. It pulls the people who commented on those posts and adds them to your Warm Leads page at /warm-leads.

You set this up once. New warm leads keep arriving on their own.

Every lead is scored

Each warm lead lands with an ICP fit score from 0 to 100 and a one-line reason explaining the score, so you can tell at a glance who is worth your time. High-fit leads (80 and up) sit at the top. Each lead also arrives enriched with title, company, and profile details at no extra credit.

Comments, not likes

Signado surfaces people who commented on a matching post, not people who only liked or reacted. A comment takes effort and says something, so it is a far stronger signal of interest than a like. Reaction-based discovery is not part of the product today.

It runs every day

Discovery runs about every 24 hours, automatically. See how discovery runs for the timing.

Two ways to act on a warm lead

Once a lead is on your Warm Leads page, you choose:

  • Push to Campaign and message them now, using their own comment as the opener.
  • Deep Dive their company first, then message with company signals woven in for a sharper opener. Deep Dive is best for larger companies and people who post on LinkedIn, because there is more to find. See what Deep Dive is.

New here? Start by setting up your keywords. Preview a keyword first to check it pulls the right people before you spend any discovery credits.

What it costs

Discovery charges 3 credits per new lead it finds. Re-surfacing someone already in your workspace costs 1 credit on paid plans (free on the Free plan). You control the daily spend with the daily budget slider.