Works with Clay
How Signado Works With Clay
Clay enriches your data. Signado turns that data into timed, signal-based outreach without the DIY.
From Clay enrichment to signal-timed outreach in 5 steps
Enrich contacts in Clay
Use Clay's 75+ data providers to enrich your contacts with emails, phone numbers, company data, and custom fields through waterfall enrichment.
Export enriched contacts
Export your Clay-enriched contact list as CSV. All custom fields and enrichment data are preserved in the export.
Upload to Signado
Import the enriched CSV into Signado. The platform extracts every unique company and retains all Clay-enriched fields for use in outreach personalization.
Signado monitors for buying signals
Priority companies are scanned daily, watchlist companies weekly. Signado detects hiring activity, funding rounds, company news, product launches, leadership changes, executive linkedin activity, and partnership announcements.
Act on timed signals with enriched context
When a signal fires, Signado generates outreach that combines the buying signal with your Clay-enriched data. Export to Instantly, Smartlead, Lemlist, or CSV.
Where the DIY overhead adds up
Clay can technically detect some buying signals — but you have to build the automation yourself. Each signal type requires a separate workflow: configure the right data provider, set up the trigger logic, design the scoring system, create the output format. Funding rounds need one pipeline. Hiring surges need another. Leadership changes, a third. Each one takes hours to design, test, and refine.
When a provider changes its API or a data source shifts its schema, you maintain the workflows. When you want to add a new signal type, you start from scratch. No pre-built signal-to-outreach pipeline exists inside Clay. You get the raw materials — 75+ providers and a workflow builder — but the signal detection logic, the scoring, the outreach generation, and the ongoing maintenance all fall on your team.
The result: only teams with dedicated data operations resources can reliably detect and act on buying signals through Clay. You could build a signal detection system in Clay. The question is whether building it is the best use of your team's time.
Why add Signado to Clay
Pre-built detection
7 buying signals monitored automatically. No workflows to design, no APIs to configure, no scoring logic to build.
Automatic scoring
Every signal is scored by relevance and recency. Strongest signals surface first. No manual prioritization needed.
AI-generated outreach
Signal-specific messages drafted automatically. Each references the exact buying event detected at the prospect's company.
Zero maintenance
Signado handles provider changes, API updates, and data source shifts. No workflows to fix when things break.
Signado replaces the DIY signal detection layer with a pre-built system. 7 buying signals monitored out of the box — hiring activity, funding rounds, company news, product launches, leadership changes, executive linkedin activity, and partnership announcements. No workflow design, no API configuration, no scoring logic to build. Upload your Clay-enriched contacts and monitoring starts immediately.
Automatic intent scoring surfaces the strongest signals first. Every signal is weighted by relevance and recency so your team acts on the highest-value accounts without manual prioritization. AI generates outreach messages that reference the specific signal detected — not generic templates, but contextual messages tied to real business events at the prospect's company.
Signado maintains everything. When data sources change, Signado updates. When new signal patterns emerge, Signado adapts. Your team focuses on selling, not maintaining automations. Use Clay for what it does best: enrichment. Use Signado for what it does best: signal detection and timed outreach.
What changes when you add Signado
Build signal detection workflows from scratch. Configure each data provider, design scoring logic, create outreach templates, maintain everything.
"Week 1: Design hiring signal workflow → Week 2: Configure funding detection → Week 3: Build scoring system → Week 4: Create outreach templates → Ongoing: Fix broken workflows when APIs change"
Clay handles enrichment. Signado handles signal detection, scoring, and outreach generation. No workflows to build or maintain.
"Day 1: Enrich contacts in Clay → Export to Signado → Signals detected automatically → AI drafts outreach with enriched context → Export and send"
Common questions
Does Signado replace Clay?
No. Clay is a data enrichment platform. Signado is a signal intelligence platform. They handle different layers of the sales stack. Use Clay to enrich your contacts with accurate data. Use Signado to detect when those contacts' companies show buying signals.
Can't I build signal detection in Clay?
You can. Clay's workflow builder is flexible enough to configure some signal detection. But each signal type requires a separate workflow, separate API configuration, separate scoring logic, and ongoing maintenance. Signado monitors 7 signal types out of the box with zero setup.
What if I already have Clay workflows for signals?
You can keep them or let Signado handle signal detection while you focus Clay on enrichment. Many teams find that removing signal workflows from Clay simplifies their stack and reduces maintenance overhead.
How do enriched Clay contacts work in Signado?
Export your Clay table as CSV and upload to Signado. All custom fields from Clay enrichment are preserved and available for AI outreach personalization.
What signals does Signado detect?
7 buying signal types: hiring activity, funding rounds, company news, product launches, leadership changes, executive linkedin activity, and partnership announcements.
Is Signado for non-technical users?
Yes. Signado requires no coding, no API configuration, and no workflow building. Upload a CSV, set monitoring priorities, and signal detection starts automatically.
How much time does Signado save compared to building in Clay?
Signal detection workflows in Clay typically take weeks to design, test, and refine — plus ongoing maintenance. Signado activates signal monitoring in minutes with no maintenance required.
What does Signado cost?
Starter at $149/month, Growth at $349/month, Scale at $649/month. Flat monthly rate with no per-user fees.
Keep Clay for enrichment. Add Signado for signal-based outreach.
Upload your enriched contacts and Signado handles the rest. No workflows, no API config.