Set Up Discovery Sources
Discovery sources are the topics and LinkedIn profiles Signado watches. For keywords, you choose whether Signado finds people writing matching posts or people commenting on them. For creators and competitors, Signado finds people commenting on that profile's posts. This is the one setting that drives everything, so it is worth getting right.
Before you start
Set up your business profile first. Signado needs to know your company and what you sell before it can score leads or let you add sources.
Add a keyword
- Go to Settings then Discovery (the Discovery Sources page).
- Type a topic in the field, for example
cold email,outbound sales, orRevOps. - Choose Post authors or Post engagers.
- Click Add.
A new keyword is added paused. Nothing is scanned and no credits are spent until you turn it on.
Choose authors or engagers
Keyword sources have two modes:
- Post authors finds the people writing posts that match your keyword. Use it when your buyers publish about the problem, workflow, tool, competitor, or category you care about.
- Post engagers finds the people commenting on posts that match your keyword. Use it when you want people who joined a conversation about that topic.
If both signals matter, add the same keyword twice: once in each mode. See Post Authors vs Post Engagers for the full decision guide.
Add a creator or competitor
You can also paste a LinkedIn profile for a creator your buyers follow, an industry voice, or a competitor profile with traction. If their posts attract your target audience, the people commenting on those posts can become warm leads. See creator and competitor sources for the full setup.
Use a LinkedIn person/profile URL like linkedin.com/in/name. Company pages are not supported for this source type yet.
Turn it on to start
Flip the source toggle to Active. The first search starts within minutes. If matching authors or commenters are available, leads can appear on your Warm Leads page quickly; for a normal source test, allow 24-48 hours to judge the first results.
Run a keyword preview before you activate (1 credit). It shows the kind of posts and potential leads a keyword pulls, so you can confirm it matches your buyers before discovery starts spending.
What makes a good keyword
Pick the language your buyers use, not your brand name:
- The category you sell into.
- Your competitors' names and product categories.
- The problems and phrases your buyers write about in posts and comments.
Broad keywords find more people but fewer of them fit. Specific keywords find fewer people but a higher share of them fit. For Post authors, pick phrases your buyers would write in their own posts. For Post engagers, pick topics that attract useful comment threads. Preview a few and keep the ones that pull your ICP.
How many sources you can have
Each plan allows a set number of source slots. A keyword, creator, or competitor profile uses one slot whether active or paused.
| Plan | Source slots |
|---|---|
| Free | 1 |
| Starter | 4 |
| Growth | 8 |
Your daily budget is shared across all active sources. Each active keyword, creator, or competitor gets an equal share. If you activate many sources on a small budget, each one's share can drop below the credits needed to find leads, and that source will stop finding new leads. Either raise your daily budget or keep fewer sources active at once.
Change or remove a source
- Pause a source by toggling it off. Discovery stops for that topic or profile, and leads you already found stay on your Warm Leads page. See pause and resume.
- Delete a source to stop it for good and free the slot. Leads it already found are kept.