Post Authors vs Post Engagers
Keyword sources have two discovery modes. The mode decides who can become a warm lead when Signado finds a matching LinkedIn post.
Post engagers
The Post engagers mode finds people who comment on matching posts. Use it when you want leads who joined a conversation about the topic.
This is usually the best mode when:
- You want proof that someone reacted to a problem, tool, competitor, or category conversation.
- The keyword has active comment threads.
- The comment itself gives you useful context for outreach.
- You are testing a broad topic and want the audience around that topic, not just the original writers.
Creator and competitor sources also work this way today: they find people commenting on posts from that LinkedIn profile.
Post authors
The Post authors mode finds the person who wrote each matching post. Use it when your best signal is the fact that someone is publishing about the topic themselves.
This is usually the best mode when:
- Your buyers write about the problem you solve.
- You want operators, founders, consultants, or practitioners who are starting the conversation.
- Relevant posts often have few comments, but the author is still a good lead.
- You want outreach to reference what they wrote, not what they commented.
Post authors can surface leads from matching posts even when the post has no useful comment thread.
Can I use both?
Yes. Add the same keyword twice, once as Post authors and once as Post engagers, if both signals matter. Each one uses its own source slot and can be paused, previewed, or activated separately.
What happens if I switch modes?
Switching a keyword mode affects future posts only. Signado does not backfill old results, and leads already found stay in your workspace.
Run a keyword preview before activating or refreshing a mode. The preview follows the selected mode, so you can check whether that keyword pulls the right authors or the right commenters before discovery starts spending.