Your AI-generated outreach messages just got a major upgrade. We rebuilt the prompt engine and refreshed the template editor so your emails sound like they were written by a human, not a robot.
Better messages out of the box:
- Icebreakers that observe, not assume — The AI now references signals casually without making assumptions about your prospect's problems
- Specific over generic — Messages include real numbers and metrics instead of vague claims
- No more AI-sounding language — We added 50+ banned phrases and patterns that make emails sound robotic (words like "leverage", "synergy", "delve", phrases like "it's not just X, it's Y")
- Signal-aware context — The AI now uses richer signal data (funding amounts, hiring departments, partnership details) to write more relevant copy
New template editor features:
- 3 AI variables by default — Starter plans and above now start with Icebreaker, Value Prop, and CTA pre-configured
- Quick-add preset variables — One-click to add common variables (Icebreaker, Value Prop, CTA, P.S. Line) with smart defaults
- Variable-specific word limits — Each variable type now has its own default length (icebreakers stay short, value props get more room)
Every new campaign you create will use the upgraded defaults. Your existing campaigns are unaffected.