Frequently Asked Questions

Signal-based outreach means reaching out to prospects only when a real business event — like a new hire, funding round, or leadership change — indicates they may be in a buying cycle. Instead of sending generic cold emails to a static list, you send personalized messages that reference what is actually happening at their company.

We currently monitor 7 buying signal types: hiring activity, funding rounds, company news, product launches, leadership changes, executive linkedin activity, and partnership announcements. Each signal is scored by relevance and recency. Our signal library evolves over time. If you need a specific signal type, reach out and we can discuss adding it.

Signado has two monitoring lists: Priority (checked daily) and Watchlist (checked weekly). You decide which accounts go where based on your outreach priorities, and you can move contacts between lists anytime. If no signals are detected, we keep monitoring — no signal means no forced outreach, and that's the point.

Messages reference specific real events. If a company just hired a VP Sales, the message mentions that hire by name. If they raised a Series B, the message references the funding round. This is not generic "I noticed your company is growing" personalization — it is specific, timely, and grounded in facts.

No. Signado is not a sending tool or a contact database — it works alongside your existing stack. Import contacts from any source (Apollo, Clay, LinkedIn, CSV). Export campaigns to any email tool (Instantly, Smartlead, Lemlist). We handle signal monitoring and personalization. You handle sending.

Yes. Signado works with any contact list — Apollo, LinkedIn exports, CSV files, or CRM exports. You can also use Signado's built-in scrapers to pull contacts from LinkedIn post reactions, LinkedIn comments, or Google Maps business listings. Apollo is not required.

No problem. Signado includes built-in scrapers to build your list from scratch. Scrape LinkedIn post reactions, comments, or Google Maps businesses directly into your account. No external tools needed.

No. Upload a CSV or use the built-in scrapers to build a list, activate monitoring, and Signado handles the rest. Most users are fully set up in under 15 minutes.

Add LinkedIn profile URLs to your contacts. Signado monitors executive activity (posts, comments) as a buying signal. Without a LinkedIn URL, we can still track company-level signals like funding, hiring, and news, but you'll miss the personal engagement signals.

First signals typically appear within 24–48 hours of activating monitoring. From there, you can generate personalized outreach messages immediately based on the events Signado detects.

That's fine for testing. The free plan covers up to 60 contacts and 9 monitored companies — enough to see real signals on your accounts before committing to a paid plan.

Signado keeps monitoring. No signal means no forced outreach — and that's the point. You only reach out when there's a genuine reason to, which is exactly what makes signal-based outreach effective.

Yes. No credit card required. Start on the Free plan to explore how Signado works, set up full monitoring, and see real signals. All paid plans are month-to-month — cancel anytime from your account settings, no calls, no hoops.

The Free plan includes one-time limits: 60 contacts stored, 9 contacts monitored, and 12 AI messages. Unlike paid plans, these limits never reset. You get full access to all features and can export your data anytime. It is ideal for hobby projects or testing the product. When you need to scale for business purposes, upgrade to a paid plan.

No. Free plan limits are one-time and never reset. You get full access to all features and can export your data anytime. It is ideal for testing the product. When you need to scale for business purposes, upgrade to a paid plan. If there is no activity for 30 days, monitoring is automatically paused. You can resume anytime by logging in or upgrading.

Starter at $149/month, Growth at $349/month, Scale at $649/month. Flat monthly rate — no per-user fees. Your whole team uses one workspace.

All plans are billed monthly. You can upgrade, downgrade, or cancel anytime from your account settings. Paid plan limits reset each billing cycle.

You'll see a notification in-app. You can upgrade to continue or wait until your next billing cycle when limits reset. We never charge overages.

Yes. No contracts, no cancellation fees. Cancel from your account settings. Access continues until the end of your billing period.

Yes. All paid plans include a 14-day money-back guarantee. Contact support within 14 days of purchase for a full refund.

Apollo and ZoomInfo provide contact data — who to reach. Clay handles data enrichment. Signado adds the timing layer — when to reach out and what to say. Signado works alongside your existing tools, not instead of them.

You could check LinkedIn, Crunchbase, and Google News every day for each account. But that takes 2+ hours daily for 50 accounts. Signado automates the monitoring, scores intent, and drafts personalized messages so you spend time selling, not researching.

No. Apollo is a contact database for finding who to reach. Signado is a signal intelligence layer for knowing when to reach out and what to say. Most users keep Apollo for contact sourcing and add Signado for timing.

No. Clay is a data enrichment platform. Signado is a signal intelligence platform. They handle different layers of the sales stack. Use Clay to enrich your contacts with accurate data. Use Signado to detect when those contacts' companies show buying signals.

Apollo's intent feature tracks anonymous website browsing behavior — which companies visited your site. Signado monitors verified public business events: a specific funding round amount, a named executive hire, a job posting in a specific department. Intent signals indicate curiosity. Buying signals indicate organizational readiness to purchase.

You can. Clay's workflow builder is flexible enough to configure some signal detection. But each signal type requires a separate workflow, separate API configuration, separate scoring logic, and ongoing maintenance. Signado monitors 7 signal types out of the box with zero setup.

Export your Apollo list as CSV. Upload it to Signado. The platform automatically extracts every unique company from your contacts and begins monitoring for buying signals.

Export your Clay table as CSV and upload to Signado. All custom fields from Clay enrichment are preserved and available for AI outreach personalization.

CSV, Lemlist, Smartlead, and Instantly. You can also copy messages directly for use in any email platform.

You can keep them or let Signado handle signal detection while you focus Clay on enrichment. Many teams find that removing signal workflows from Clay simplifies their stack and reduces maintenance overhead.

Yes. Signado requires no coding, no API configuration, and no workflow building. Upload a CSV, set monitoring priorities, and signal detection starts automatically.

Signal detection workflows in Clay typically take weeks to design, test, and refine — plus ongoing maintenance. Signado activates signal monitoring in minutes with no maintenance required.

Priority companies are monitored daily. Watchlist companies are monitored weekly. When a signal is detected, it's scored and available immediately with an AI-generated outreach message.