Our AI tracks LinkedIn engagement and buying signals across your market, scores every lead against your ICP, and writes personalized outreach you send from your inbox.
Same prospects on LinkedIn. 31% replied with Signado vs 15% with generic outreach.
app.signado.io/signals
RT
Retool
3 active signals
94/100
HIRING2 days ago
VP Sales hired
Marcus Reyes joined from Salesforce
AI Generated Message
Hi Sarah, congrats on Marcus joining as VP Sales!
Monitored Companies
47
RT
Retool
3 active signals
ST
Stripe
2 active signals
N
Notion
1 active signal
Signal Timeline
Retool • Last 14 days
94/100 - Contact Now
VP Sales hired
2 days ago
Marcus Reyes joined as VP of Sales from Salesforce.
Posted 3 SDR roles
5 days ago
Hiring: Austin, TX (2) + Remote (1).
Sarah Chen posted on LinkedIn
8 days ago
Shared plans to triple SDR headcount by Q3.
Series B $50M announced
12 days ago
Led by Sequoia Capital. Focus: Sales team expansion.
Generated Message
AI Personalized
To:Sarah Chen, CRO @ Retool
Re:SDR team expansion in Austin
Hi Sarah, congrats on Marcus joining as VP Sales!
We help teams like yours ramp SDRs 40% faster...
How it works
From buying intent to booked reply
Discover
Tell Signado your ICP and what you sell.
Every day, Signado finds people publicly engaging with your category, your competitors, and the topics your buyers care about.
ICP-driven LinkedIn discovery, refreshed daily
Every lead enriched and ICP-scored in one credit
No list to upload. No prospecting to do.
Qualify
Every lead lands ICP-scored, with a short explanation of why it qualified.
You decide whether to message right away, or Deep Dive the account to find additional signals.
ICP fit and engagement intent on every lead
Deep Dive any account on demand for 7 company signals
Re-scores as new engagement comes in
S
Stripe
Fintech · San Francisco
95/100
High Intent
Series C Funding
+50
Hiring VP Sales
+30
Growth trend
+15
Last checked: 2m ago
Qualified
Write
Signado writes each opener using the signals on that lead: the engagement that surfaced them, plus any company signals from a Deep Dive. In your tone, every time.
References a real comment or a real company event
Your tone and voice, set once
Review every message before it ships
Send
Send straight from Gmail or Google Workspace. Push to Instantly or HeyReach. Webhook anywhere else. Your stack, no lock-in.
Native Gmail and Google Workspace sending
Instantly, HeyReach, Zapier, Make, n8n, or custom webhook
One click from warm leads to a live campaign
To: Sarah Chen, CRO @ Retool
Re: SDR team expansion in Austin
Signal-personalized
Hi Sarah,
Congrats on Marcus Reyes joining as VP Sales.
Building a sales org after a $50M Series B is where most teams hit scaling bottlenecks.
We help teams ramp new reps 40% faster with signal-based lead generation.
Open to a 15-minute call to see how?
VP hireFundingHiring
Getting started
Up and running in three steps
Step One
Business profileAuto-fill
Who do you sell to?
B2B founders, 1-50 employees
What do you sell?
Outbound automation for sales teams
Set up your ICP
Paste your website URL. Signado pre-fills your ICP, ready to save.
"Across 18 years in tech, I saw the same pattern: deals lost not because the product was wrong, but because a competitor reached out at the right moment and we didn't. The timing gap killed more pipeline than bad messaging ever did. Signado closes that gap."
Tell Signado your ICP. We scan LinkedIn daily for intent signals: people engaging on posts about your category, your competitors, and the topics your buyers care about. Every lead lands ICP-scored and enriched. No list to upload, no prospecting hours.
Messages tied to real events
Our AI references the actual hire, the actual round, the actual amount. Reply rates climb because every message is specific.
Your accounts stay safe
Signado never logs into your LinkedIn, your Gmail, or any platform on your behalf. No bots. No proxies. No risk. You send from your own tools, your own accounts, your own reputation.
Send from your inbox
Gmail, Google Workspace, or any SMTP. No Instantly subscription required. Your domain, your sender reputation.
Seven buying signals on demand
Deep Dive any account and Signado layers in seven company signals: funding, hiring, executive changes, news, launches, partnerships, LinkedIn posts. The AI uses every one in the opener.
Plugs into your stack
Bring contacts from Apollo, Clay, or CSV. Push to Instantly, HeyReach, or webhook to anything. Signado fits what you have.
FAQ
Frequently Asked Questions
No contracts. No commitment. Here's how it works
What do credits get me?
Every action that uses real resources costs credits. Discovering a new lead from LinkedIn engagement costs 3 credits and includes profile enrichment plus ICP scoring with a one-sentence reason. Finding an email on a lead costs 5 credits. Writing an AI-personalized message costs 7 credits. Running a Deep Dive on an account (signals across hiring, funding, leadership changes, and more) costs 40 credits. Storing contacts and viewing your data are always free.See full plan comparison & credit calculator →
How does discovery work?
Discovery runs every day. You set a monthly credit budget on the slider in your settings, Signado slices it into daily runs, and the slider controls how many leads you process per day. We run daily, not in one big batch, because LinkedIn engagement is time-sensitive. A comment from yesterday is worth a message today. A comment from three weeks ago is dead air. Daily runs keep your feed fresh and your outreach timely.
Do I need Apollo, Instantly, or HeyReach to use Signado?
No. Bring contacts from any source (Apollo, Clay, LinkedIn, CSV). For sending, you've got options: send straight from Gmail or Google Workspace, push to Instantly or HeyReach if you already run sequences, or fire a webhook to Zapier, Make, or n8n. Use the stack you have. Or use ours.
How is Signado different from Apollo or ZoomInfo?
Apollo and ZoomInfo give you contacts. Clay enriches them. Signado adds the timing layer: when to reach out, what to say, and one click to send it. According to Craig Elias's SHiFT Selling research, the first seller to reach a buyer after a trigger event wins 74% of the time. Your existing tools handle the who. Signado handles the when.How Signado works with Apollo →How Signado works with Clay →
Is my data safe?
Your contact lists and signals are stored in a private workspace that only your team can access. We use row-level security on every database query, so one workspace can never see another's data. All connections are encrypted over HTTPS. We don't sell, share, or use your data to train models.
How do I send messages once Signado writes them?
Three paths. Send directly from Gmail or Google Workspace using your own account. Push to Instantly or HeyReach in one click through their public APIs. For everything else, Signado fires a webhook your stack can pick up: Zapier, Make, n8n, or any custom workflow. Note that there's no Signado app inside Zapier or Make today, the integration runs through outbound webhooks. Pick the one that matches what you already have.
What if a lead doesn't have an email?
Click Find Email on any lead. Signado looks up the email and writes it back to the lead. The lookup costs 5 credits per lead. If we can't find one, you only get charged for the leads where the email actually lands. Useful when you've spotted a high-fit lead and you want to reach out via email instead of LinkedIn.
What buying signals does Signado detect?
We currently monitor 7 buying signal types: Hiring activity, Funding rounds, Press coverage, Product launches, Leadership changes, LinkedIn posts, and Partnership announcements. We add new signal types based on customer requests. If you need something specific, reach out.
What if I already have a list and want to monitor?
Drop your prospect list from Apollo, LinkedIn, or any CRM. Pick which accounts you want monitored daily and which weekly. Signado runs the 7 buying signals on those companies on cadence: funding, hiring, leadership changes, executive posts, product launches, partnerships, and company news. Each signal feeds into the AI's opener when you decide to reach out. Run discovery and monitoring side by side, or use either on its own.
What is Deep Dive?
Deep Dive runs the same 7 buying signals on a specific account when you spot a lead worth investing in. Click Deep Dive in your warm-leads grid, and Signado scans the company for funding rounds, hiring activity, leadership changes, executive posts, product launches, partnerships, and company news (up to 12 months of history). The signals feed into the AI's opener so you go in with sharper context. Costs 40 credits per account.
Do I have to wait for signals to start coming in?
No. On first import, Signado runs a deep historical scan across all signal types. Funding intelligence goes back up to 12 months. Hiring activity covers the past 4 months. Company news goes back 3 months. LinkedIn-sourced signals (executive posts, partnerships, product launches, leadership changes) pull the most recent activity regardless of date. Most lists surface actionable signals within the first hour. After the initial scan, daily and weekly monitoring keeps your feed current.
How does Signado personalize outreach?
This is not generic "I noticed your company is growing" personalization. If a company just hired a VP Sales, the message mentions that person by name. If they raised a Series B, the message references the round and the amount.
What are buying signals in B2B sales?
Buying signals are company events or behaviors that indicate a prospect is entering a buying cycle. A new VP of Sales hire, a funding round, a hiring surge, a product launch. These create windows where companies actively re-evaluate their tools and vendors. According to Craig Elias's SHiFT Selling research, the first seller to reach out during that window wins 74% of the time. Unlike intent data, which tracks anonymous browsing behavior, buying signals are tied to specific, verifiable events at named companies.Read the full guide to buying signals →
What is signal-based outreach?
Signal-based outreach means reaching out to prospects only when a real business event (like a new hire, funding round, or leadership change) indicates they may be in a buying cycle. Instead of sending generic cold emails to a static list, you send personalized messages that reference what is actually happening at their company.