You're missing them
Your target companies are hiring, raising funding, launching products. Signado catches it and writes the message for you.
Your prospects are sending buying signals right now
You're missing them
Your target companies are hiring, raising funding, launching products. Signado catches it and writes the message for you.
Retool • Last 14 days
VP Sales hired
2 days agoMarcus Chen joined as VP of Sales from Salesforce.
Posted 3 SDR roles
5 days agoHiring: Austin, TX (2) + Remote (1).
Series B $50M announced
12 days agoLed by Sequoia Capital. Focus: Sales team expansion.
AI Personalized
To: Sarah Chen, CRO @ Retool
Re: SDR team expansion in Austin
Hi Sarah, congrats on Marcus joining as VP Sales!
We help teams like yours ramp SDRs 40% faster...
Retool
3 active signals
VP Sales hired
Marcus Chen joined from Salesforce
Hi Sarah, congrats on Marcus joining as VP Sales!
Retool
3 active signals
Stripe
2 active signals
Notion
1 active signal
Retool • Last 14 days
VP Sales hired
2 days agoMarcus Chen joined as VP of Sales from Salesforce.
Posted 3 SDR roles
5 days agoHiring: Austin, TX (2) + Remote (1).
Series B $50M announced
12 days agoLed by Sequoia Capital. Focus: Sales team expansion.
AI Personalized
To: Sarah Chen, CRO @ Retool
Re: SDR team expansion in Austin
Hi Sarah, congrats on Marcus joining as VP Sales!
We help teams like yours ramp SDRs 40% faster...
Works alongside your stack:
Sending more, hearing nothing
You wrote a good email. Personalized it. Sent it at 8am on a Tuesday like the playbook says.
No reply.
So you followed up. Tried a new angle. Adjusted the subject line. Same silence.
"The emails are fine. They just land at the wrong time."
Most outreach fails because it reaches the right people at the wrong momentSignado fixes this.
From signal to sent
Signado watches for the right moment: a funding round, a key hire, a product launch. Then writes the message while it matters.
Get existing & future signals
On first import, Signado scans for everything that already happened. After that, daily and weekly monitoring catches what happens next.
You don't wait for signals. They're there on day one.
- 7 signal types: funding, hiring, news, LinkedIn posts, partnerships, launches, leadership
- Historical scan: funding 12 months, hiring 4 months, news 3 months
- Ongoing monitoring: daily or weekly, your choice
Signals scored by intent
Every signal is scored by recency, relevance, and whether multiple signals stack on the same account. Scores recalculate as signals age, so you always see what's worth acting on right now.
- Scored by recency, relevance, and correlation
- Recalculated daily as signals age
- Strongest signals surface first
Fintech • San Francisco
AI writes the message for you
Each message references the specific event at the prospect's company. Not "I noticed your company is growing." The actual hire, the actual round, the actual amount.
- Signal-specific outreach, not templates
- Custom variables and tone settings
- Review and edit every message before sending
Straight to your outreach tool
Messages go directly to your outreach tool. No CSV export, no column mapping, no manual steps. Select your leads, hit send, and they land in a live campaign.
- Instantly and HeyReach live. Smartlead next.
- Every field already mapped
- Send from the same screen you review
To: Sarah Chen, CRO @ Retool
Re: SDR team expansion in Austin
Hi Sarah,
Congrats on Marcus Chen joining as VP Sales.
Building a new sales org after a $50M Series B is where most teams hit scaling bottlenecks.
We help teams like yours ramp new reps 40% faster by signal-based outreach.
Open to a 15-minute call to see how?
On first import, Signado scans for everything that already happened. After that, daily and weekly monitoring catches what happens next.
You don't wait for signals. They're there on day one.
- Funding 12mo, hiring 4mo, news 3mo
- 7 signal types monitored
- Daily or weekly monitoring
Every signal is scored by recency, relevance, and whether multiple signals stack. Scores recalculate as signals age.
- Recency, relevance, and correlation
- Recalculated daily as signals age
- Strongest signals surface first
Fintech • San Francisco
Each message references the specific event. The actual hire, the actual round, the actual amount.
- Signal-specific outreach, not templates
- Custom variables and tone settings
- Review and edit before sending
Messages go directly to your outreach tool. No CSV, no column mapping, no manual steps.
- Instantly and HeyReach live
- Every field already mapped
- Send from the same screen you review
To: Sarah Chen, CRO @ Retool
Re: SDR team expansion in Austin
Hi Sarah,
Congrats on Marcus Chen joining as VP Sales.
Building a new sales org after a $50M Series B is where most teams hit scaling bottlenecks.
We help teams like yours ramp new reps 40% faster by signal-based outreach.
Open to a 15-minute call to see how?
How teams use it
Scan & Send
Import a list and get existing signals going back 12 months. Write outreach, send. One session, done.
See how it worksSprint
Leave monitoring on for 2-3 weeks after import. Write outreach as new signals land. See what works.
See how it worksContinuous
Always-on daily or weekly monitoring. When a signal fires, you generate a message and send.
See how it worksSignado in action
From signal to sent. Watch the full workflow.
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Upload your list. See your first signals in minutes.
Start FreeRun the numbers
Plug in your numbers. See the difference.
Cold Outreach
replies/mo
With Signals
replies/mo
Cold Pipeline
/month
Signal Pipeline
/month
Additional pipeline
per month for $99/mo
Default rates based on industry benchmarks. The first seller to reach a buyer after a trigger event wins 74% of deals (SHiFT Selling, Craig Elias).
Free
500 lifetime credits
Includes:
- Signal monitoring (all 7 types)
- AI message writing
- CSV export
Growth
20,000 credits / month
Everything in Starter, plus:
- 4x credits
- Reply analytics
Scale
50,000 credits / month
Everything in Starter, plus:
- 10x credits
- Reply analytics
- Additional workspaces
Frequently Asked Questions
No contracts. No commitment. Here's how it works
What buying signals does Signado detect?
We currently monitor 7 buying signal types: Hiring activity, Funding rounds, Press coverage, Product launches, Leadership changes, LinkedIn posts, and Partnership announcements. We add new signal types based on customer requests. If you need something specific, reach out.
How does monitoring work?
Upload your contacts and choose which ones to monitor. On first import, Signado runs a historical scan so you get existing signals immediately. After that, daily monitoring checks every day and weekly checks once a week. You decide how to allocate your credit pool: more contacts monitored, more AI messages, or keep a buffer. Move contacts between daily, weekly, and stored anytime. No signal means no forced outreach. That's the point.
Do I have to wait for signals to start coming in?
No. On first import, Signado runs a deep historical scan across all signal types. Funding intelligence goes back up to 12 months. Hiring activity covers the past 4 months. Company news goes back 3 months. LinkedIn-sourced signals (executive posts, partnerships, product launches, leadership changes) pull the most recent activity regardless of date. Most lists surface actionable signals within the first hour. After the initial scan, daily and weekly monitoring keeps your feed current.
What do credits get me?
How does Signado personalize outreach?
This is not generic "I noticed your company is growing" personalization. If a company just hired a VP Sales, the message mentions that person by name. If they raised a Series B, the message references the round and the amount.
How do I send messages once Signado writes them?
Paid plans: connect your cold outreach tool to Signado and send with one click. No CSV juggling. Instantly and HeyReach are live now. Smartlead is next. Free plan: export as CSV and import into your sending tool. Need another tool? Let us know.
Do I need Apollo, Instantly, or HeyReach to use Signado?
No. Signado works alongside your existing stack. Import contacts from any source (Apollo, Clay, LinkedIn, CSV). When signals are detected and messages written, send them to a live campaign with one click. Works with Instantly and HeyReach today. Smartlead and Lemlist coming soon.
Is my data safe?
Your contact lists and signals are stored in a private workspace that only your team can access. We use row-level security on every database query, so one workspace can never see another's data. All connections are encrypted over HTTPS. We don't sell, share, or use your data to train models.
How is Signado different from Apollo or ZoomInfo?
What are buying signals in B2B sales?
What is signal-based outreach?
Signal-based outreach means reaching out to prospects only when a real business event (like a new hire, funding round, or leadership change) indicates they may be in a buying cycle. Instead of sending generic cold emails to a static list, you send personalized messages that reference what is actually happening at their company.
"Across 18 years in tech, I saw the same pattern: deals lost not because the product was wrong, but because a competitor reached out at the right moment and we didn't. The timing gap killed more pipeline than bad messaging ever did. Signado closes that gap."
Ashvin Jankee
Founder
Signal-based outreach, in practice
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Your next reply starts with the right signal
Your target accounts are sending signals this week. You're missing them.
Free to start. No credit card required.