Company-Aware Warm Lead Scoring

Every new warm lead is automatically enriched, company-qualified, and scored. There is no separate Qualify step and no second Qualified Score.

What discovery adds

As each lead finishes, the Warm Leads table can show:

• Score: one 0-100 fit score based on the person's role, company context, and LinkedIn engagement against your ICP.
• Score reason: a short explanation tied to the strongest evidence.
• Company summary and offer: what the company does and sells.
• Target ICP: who the company appears to sell to.
• Size, industry, website, and competitor status: fields for filtering and deciding what to do next.

The lead appears first, then its score and company columns fill as background work completes.

Company Data states

The Company Data column shows the current state:

• Pending or Fetching while the work is running.
• Available when company evidence was acquired.
• Degraded when one or more company-data providers were unavailable but scoring still completed with the evidence that remained.
• Score failed when the AI scoring step itself could not complete.

A provider failure does not block the lead or automatically reduce its score. Missing evidence is treated as unknown.

Re-score leads

Re-score reruns Luna with the person, post, and company evidence already stored for each lead. It does not fetch new evidence from providers. Run Discovery again when you need fresh evidence.

To re-score one lead:

1. Go to Warm Leads.
2. Select the lead's row.
3. Choose Re-score leads (1) from the header action menu.
4. Confirm the 1-credit charge.

To re-score several leads, select rows and choose Re-score leads (N) from the header action menu. With no selection, the action uses the current filtered actionable leads. The server confirms the eligible count and exact cost before you approve it. Each eligible lead costs 1 credit, and one batch can contain up to 200 leads. Failed jobs are refunded.

The last successful score and company details stay visible while the replacement runs. One aggregate progress receipt tracks the batch.

If you already know a company is or is not a competitor, you can update the competitor field directly in the Warm Leads table without spending extra credits.