Company-Aware Warm Lead Scoring
Every new warm lead is automatically enriched, company-qualified, and scored. There is no separate Qualify step and no second Qualified Score.
What discovery adds
As each lead finishes, the Warm Leads table can show:
- Score: one 0-100 fit score based on the person's role, company context, and LinkedIn engagement against your ICP.
- Score reason: a short explanation tied to the strongest evidence.
- Company summary and offer: what the company does and sells.
- Target ICP: who the company appears to sell to.
- Size, industry, website, and competitor status: fields for filtering and deciding what to do next.
The lead appears first, then its score and company columns fill as background work completes.
Company Data states
The Company Data column shows the current state:
- Pending or Fetching while the work is running.
- Available when company evidence was acquired.
- Degraded when one or more company-data providers were unavailable but scoring still completed with the evidence that remained.
- Score failed when the AI scoring step itself could not complete.
A provider failure does not block the lead or automatically reduce its score. Missing evidence is treated as unknown.
Re-score one lead
Use Re-score only when you need a fresh company lookup and score:
- Go to Warm Leads.
- Open the lead's row menu.
- Choose Re-score.
- Confirm the 2-credit charge.
Re-score works on one lead at a time. The last successful score and company details stay visible while the replacement runs.
If you already know a company is or is not a competitor, you can update the competitor field directly in the Warm Leads table without spending extra credits.