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Creator and Competitor Sources

Creator and competitor sources let you find warm leads from someone else's LinkedIn audience.

A creator source is useful when that person already attracts the audience you want. A competitor source is useful when their posts attract people who care about the category you sell into. Signado checks those profiles daily and surfaces the people commenting on their posts.

What counts as a creator or competitor source

Use a LinkedIn person/profile URL like linkedin.com/in/name.

Good sources include:

  • A creator whose audience looks like your ICP.
  • A founder, operator, or consultant your buyers follow.
  • A competitor founder or employee whose posts get useful comments.
  • A category voice who regularly posts about the problem you solve.

Company pages are not supported for this source type yet. Use person/profile URLs.

Add the source

  1. Go to Settings then Discovery.
  2. Paste the LinkedIn profile URL in the source field.
  3. Save it. The source starts paused.
  4. Preview it if you want to check the audience first.
  5. Toggle it Active when it looks useful.

What Signado scans

On the first run, Signado can use the latest eligible post, up to 7 days old. After that, daily runs look for posts from roughly the last 24 hours.

Signado only surfaces commenters. Likes and reactions are not included.

How it differs from keywords

Keywords ask: who is commenting on posts about this topic?

Creator and competitor sources ask: who is commenting on posts from this profile?

The rest is the same. Commenters become candidate warm leads, get enriched, receive an ICP score, and land in your Warm Leads feed if they fit.

What it costs

Creator and competitor sources use the same source slots as keywords. A source uses one slot whether active or paused.

Daily profile checks may cost 1 credit when Signado runs the profile scan but does not find an eligible new post. When a post is eligible and commenters are processed, normal discovery pricing applies: 3 credits per new warm lead, with re-engagement charged separately on paid plans.

Use competitor sources carefully. The goal is not to message everyone who knows your competitor. The goal is to find people already engaging with the problem space, then let ICP scoring filter for your actual buyers.