Preview a Keyword Before Activating


A preview shows you what a keyword would find before you commit to it. You see real posts on that topic and the people commenting on them, so you can tell whether the keyword pulls your buyers or the wrong crowd. It costs 1 credit.

Why preview first

Activating a keyword spends 3 credits per lead it finds. A bad keyword can burn budget on people who will never fit. A 1 credit preview tells you that in under a minute, before any of that happens. You can preview a keyword while it is still paused, which is exactly the point.

Run a preview

  1. Go to Settings then Keywords.
  2. On the keyword's row, click Preview (1 cr).
  3. Wait about 10 to 60 seconds. The result appears under the keyword.

What you get back

The preview shows up to 5 of the most-commented posts for that keyword. For each post you see:

  • The post author, their headline, and follower count.
  • A snippet of the post text.
  • How many comments it has.
  • Up to 3 sample commenters, the kind of people who would become your warm leads.

Reading the result

  • If the commenters look like your buyers, turn the keyword on.
  • If they are students, job seekers, or people outside your market, edit or delete the keyword and try a sharper one.

The preview only counts posts that have comments. Posts with likes but no comments are left out, because discovery surfaces commenters only, so a likes-only post would produce no leads.