LinkedIn post signals
When a target executive posts on LinkedIn (thought leadership, company milestones, or a new role announcement), they're telling you what they care about right now. This is the fastest-decaying signal: 7 days. A LinkedIn post is a real-time window into a prospect's current priorities.
Why LinkedIn posts are the most actionable signal
An executive posting about "scaling our sales team" is advertising a problem you might solve. A new role announcement means they're open to conversations. And a thought leadership post about a trend you address? The topic is already on their mind — you don't have to warm them up.
The engagement level matters. A post with 100+ reactions hit a nerve — the topic resonates with their network. That's validation that the problem or opportunity they're discussing is real, not hypothetical. The post itself gives you the opening line for your outreach. You're not cold-emailing about something they might care about. You're referencing something they publicly said they care about.
Speed matters more here than with any other signal. A LinkedIn post from yesterday is fresh. One from last week is old. One from last month is ancient. The 7-day decay window reflects this reality. If you're going to act on a LinkedIn post signal, act within 48 hours.
How Signado detects LinkedIn post signals
Signado scrapes the public LinkedIn profiles of your target contacts. This is person-level monitoring, not company-level. You see posts from specific people you've imported, not from anonymous company pages. AI then analyzes each post for content type, topics, and relevance.
Recency drives the base score: posts from today score 90, this week 75, this month 60, older 40. Content type stacks on top: job change announcements (90), thought leadership (85), company milestones (80), industry events like speaking engagements (70), general professional updates (50).
Engagement level adds a multiplier. Posts with 100+ reactions or comments get 1.3x. Posts with 20-99 get 1.1x. Below 20 stays at 1.0x. Signado extracts the post topics, priorities revealed, vendors mentioned, and timing signals, all used to generate the outreach angle. You'll see the post content in your feed alongside a suggested first line.
Thought leadership post today, 200+ reactions
Personal update last month, 8 reactions
Playbooks that use this signal
The Social Sniper
Monitor when prospects post on LinkedIn and use the specific topic as the angle for your email outreach.
The Comment-to-DM Bridge
Leave a public comment on their post, then slide into DMs to continue the conversation.
The Permission Play
When a high-intent LinkedIn post fires, use the DM to ask permission to email them a relevant asset. Converts LinkedIn engagement into email conversations.
Frequently asked questions
Does Signado track company pages or personal profiles?
Personal profiles of your imported contacts. This is what makes LinkedIn post monitoring valuable: you see what specific decision makers are thinking about, not what their marketing team published. You need to include LinkedIn profile URLs when importing contacts for this signal to work.
How does engagement level affect the score?
Posts with 100+ reactions get a 1.3x multiplier. 20-99 reactions get 1.1x. Below 20 stays at 1.0x. High engagement means the topic resonated broadly, which means the problem or opportunity is real, not just the poster talking to themselves.
What's the best way to reference a LinkedIn post in outreach?
Be specific. Don't say "I saw your LinkedIn post." Say "Your post about [specific topic] caught my eye because [specific connection to what you sell]." The more specific the reference, the less it feels like a template.
How quickly do LinkedIn post signals decay?
7 days. This is the fastest decay of any signal type, with a minimum floor at 20% of the original score. LinkedIn posts are ephemeral by nature. If the post is more than a week old, the prospect has moved on to thinking about something else.
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