7 Signal Types
Buying signals that tell you when to reach out
Signado monitors 7 types of buying signals across your target accounts every day. Each one tells you something different about timing, intent, and the right outreach angle. Not all signals are equal. Some decay in 7 days. Others stay relevant for 90.
Why signals change outreach math
Cold outreach assumes every contact is equally likely to buy right now. Signal-based outreach knows that's wrong. A company that raised a Series B last week is in a different buying mode than the same company six months ago. A VP of Sales who started two weeks ago is evaluating tools their predecessor chose. An executive who just posted about scaling their team is advertising a problem you might solve.
The difference isn't the list. It's the timing. Same contacts, same value proposition, different moment. Signal-based outreach gets higher reply rates because the message references something that actually happened — not a guess about what the prospect might care about.
Each signal type below has a different decay rate because buying intent doesn't last forever. A LinkedIn post from last week is stale. A funding round from last quarter still matters. Knowing the window changes when you send and what you say.
The 7 signals Signado monitors
Each signal type has its own scoring model, data sources, and decay rate. Click through to see how detection works.
Funding
When a company raises money (seed round, Series A through D, or acquisition), it means new budget, new headcount plans, and a window where executives evaluate new tools. Post-funding companies commonly add new solutions in the first quarter once the board starts asking for results. Funding signals stay relevant for about 90 days.
How it worksHiring
When a company posts multiple job openings, especially in sales, marketing, or engineering, it signals a capacity bottleneck. They're growing faster than they can hire, and that gap is where you sell. Hiring is the highest-volume signal type. It decays in 30 days.
How it worksLeadership Change
When a company hires a new CEO, VP, or Director (or when one departs), the incoming executive has about 90 days to make changes. New leaders evaluate vendors, restructure teams, and approve budgets their predecessors wouldn't touch. Leadership change signals stay relevant for 90 days.
How it worksNews
When a company appears in the news (expansion, acquisition, award, partnership, or restructuring), it reveals strategic priorities in real time. News is the fastest-decaying signal after LinkedIn posts: 14 days. If you don't act on company news within two weeks, the window closes.
How it worksLinkedIn Post
When a target executive posts on LinkedIn (thought leadership, company milestones, or a new role announcement), they're telling you what they care about right now. This is the fastest-decaying signal: 7 days. A LinkedIn post is a real-time window into a prospect's current priorities.
How it worksProduct Launch
When a company ships a new product, major feature, or platform update, their operations team is under pressure. Marketing celebrates while support drowns in tickets and engineering scrambles to patch edge cases. Product launch signals decay over 60 days.
How it worksPartnership
When a company announces a strategic partnership, product integration, or distribution deal, they are expanding their ecosystem. New partnerships create downstream needs for implementation, customization, and complementary tools. Partnership signals stay relevant for about 60 days.
How it worksHow signal scoring works
Every signal gets a score between 0 and 100. The score combines three factors: how significant the event is (a CEO hire scores higher than a junior role), how relevant it is to your business (department matching), and how recent it is (time decay reduces the score daily).
Scores map to four bands. Hot (80-100) means reach out now — this company is in a buying window. Warm (60-79) is a priority follow-up. Interested (40-59) is worth watching. Cool (below 40) means the signal is fading or wasn't strong to begin with.
Multiple signals from the same company compound. Two signals within 30 days add +10 to the score. Three or more add +20. When a company raises funding, hires a VP of Sales, and their CTO posts about scaling infrastructure — all in the same month — that's not three separate signals. That's one company screaming that they're buying.
| Band | Score | What it means |
|---|---|---|
| Hot | 80-100 | Immediate outreach opportunity. Strong event, relevant to your ICP, recent. |
| Warm | 60-79 | Priority follow-up. Good signal worth acting on within a few days. |
| Interested | 40-59 | Nurture opportunity. Signal present but not strong enough for immediate action. |
| Cool | 0-39 | Monitor only. Signal is fading or didn't score high to begin with. |
Signal decay: not all windows are the same
Different events stay relevant for different lengths of time. A LinkedIn post from two weeks ago is ancient. A funding round from last month still matters. Signado adjusts scores daily based on each signal's decay period.
| Signal | Decay window | Best outreach window |
|---|---|---|
| LinkedIn Post | 7 days | Within 48 hours |
| Company News | 14 days | Within 1 week |
| Hiring | 30 days | Within 2 weeks |
| Product Launch | 60 days | Weeks 3-6 |
| Partnership | 60 days | Weeks 2-6 |
| Funding | 90 days | Weeks 3-6 |
| Leadership Change | 90 days | Weeks 2-8 |
Frequently asked questions
How many signals does Signado monitor?
Seven signal types: funding rounds, hiring activity, leadership changes, company news, LinkedIn posts, product launches, and partnership announcements. All paid plans include all seven types. Differentiation is by how many contacts you can monitor and how frequently.
How often are signals checked?
Contacts on your Priority list are checked daily. Contacts on your Watchlist are checked weekly. Each check costs 10 credits per contact. You choose which contacts get daily vs. weekly monitoring based on how close they are to a deal.
What if no signals are found for my accounts?
Signado keeps monitoring. No signal means no forced outreach — and that's the point. You only reach out when there's a genuine reason to. The absence of a signal is useful information: it tells you the company is stable, which means your outreach should be relationship-building, not event-driven.
Can I monitor all signal types at once?
Yes. Every monitoring cycle checks all 7 signal types simultaneously for each contact. There is no per-signal cost — the 10 credits per contact per cycle covers all types.
Do signals from different types stack?
Yes. When Signado detects multiple signals for the same company within a 30-day window, the scores compound. Two signals add a +10 bonus. Three or more add +20. A company that just raised funding AND hired a VP of Sales is a stronger target than either signal alone.
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