LinkedIn posts, comments, and company events
LinkedIn posts, comments, and company events that find your warm leads
Keywords find either the people writing posts or the people commenting on them. 7 company events layer in on demand via Deep Dive. One goal: reaching the right person at the right moment with the right context.
Why timing changes reply rates
Cold outreach assumes every contact on a list is equally likely to buy right now. LinkedIn posts, comments, and company events show that is wrong. Someone posting "looking for a Salesforce consultant" is in a buying moment. Someone commenting on a competitor post is at least paying attention to the problem. A company that just raised a Series B is in a different buying mode than the same company before the round. That context tells you which window is open right now.
The difference isn’t the list. It is the timing. Same buyers, same value proposition, different moment. Outreach that references a real moment gets higher reply rates because the message references something that actually happened, not a guess about what the prospect might care about.
Each source below has a different decay rate because timing doesn’t last forever. A LinkedIn post or comment from last week is already cooling down. A funding round from last quarter still matters. Knowing the window changes when you send and what you say.
LinkedIn posts and comments
Automatic, dailySignado runs every day and brings warm leads to your feed from keywords, creators, and competitors. Keywords can find post authors or post engagers.
Company events
On demandClick Deep Dive on any account and Signado checks for 7 company events across up to 12 months of history.
Funding
When a company raises money (seed round, Series A through D, or acquisition), it means new budget, new headcount plans, and a window where executives evaluate new tools. Post-funding companies commonly add new solutions in the first quarter once the board starts asking for results. Funding rounds stay relevant for about 90 days.
How it worksHiring
When a company posts multiple job openings, especially in sales, marketing, or engineering, it signals a capacity bottleneck. They're growing faster than they can hire, and that gap is where you sell. Hiring is the highest-volume signal type. It decays in 30 days.
How it worksLeadership Change
When a company hires a new CEO, VP, or Director (or when one departs), the incoming executive has about 90 days to make changes. New leaders evaluate vendors, restructure teams, and approve budgets their predecessors wouldn't touch. Leadership change signals stay relevant for 90 days.
How it worksNews
When a company appears in the news (expansion, acquisition, award, partnership, or restructuring), it reveals strategic priorities in real time. News is the fastest-decaying signal after LinkedIn posts: 14 days. If you don't act on company news within two weeks, the window closes.
How it worksLinkedIn Post
When a target executive posts on LinkedIn (thought leadership, company milestones, or a new role announcement), they're telling you what they care about right now. This context fades fast: 7 days. A LinkedIn post is a real-time window into a prospect's current priorities.
How it worksProduct Launch
When a company ships a new product, major feature, or platform update, their operations team is under pressure. Marketing celebrates while support drowns in tickets and engineering scrambles to patch edge cases. Product-launch context decays over 60 days.
How it worksPartnership
When a company announces a strategic partnership, product integration, or distribution deal, they are expanding their ecosystem. New partnerships create downstream needs for implementation, customization, and complementary tools. Partnership context stays relevant for about 60 days.
How it worksHow Signado scores timing and fit
Every discovered lead or company event gets a score between 0 and 100. The score combines three factors: how significant the moment is (a direct need scores higher than light engagement), how relevant it is to your business (role, company, and ICP matching), and how recent it is (time decay reduces the score daily).
Scores map to four bands. Hot (80-100) means reach out now. Warm (60-79) is a priority follow-up. Interested (40-59) is worth watching. Cool (below 40) means the context is fading or wasn’t strong to begin with.
Multiple reasons from the same account compound. A LinkedIn post or comment from Discovery plus a Deep Dive that surfaces funding and a new VP hire is much stronger than any single moment alone. That is the whole point of running both layers.
| Band | Score | What it means |
|---|---|---|
| Hot | 80-100 | Immediate outreach opportunity. Strong context, relevant to your ICP, recent. |
| Warm | 60-79 | Priority follow-up. Good context worth acting on within a few days. |
| Interested | 40-59 | Nurture opportunity. Context present but not strong enough for immediate action. |
| Cool | 0-39 | Monitor only. Context is fading or didn’t score high to begin with. |
Fresh LinkedIn context beats stale lists
Different moments stay relevant for different lengths of time. A LinkedIn post or comment from two weeks ago is ancient. A funding round from last month still matters. Signado adjusts scores daily based on each moment’s decay period.
| Signal | Layer | Decay window | Best outreach window |
|---|---|---|---|
| LinkedIn Post or Comment | Discovery | 7 days | Within 48 hours |
| LinkedIn Post | Deep Dive | 7 days | Within 48 hours |
| Company News | Deep Dive | 14 days | Within 1 week |
| Hiring | Deep Dive | 30 days | Within 2 weeks |
| Product Launch | Deep Dive | 60 days | Weeks 3-6 |
| Partnership | Deep Dive | 60 days | Weeks 2-6 |
| Funding | Deep Dive | 90 days | Weeks 3-6 |
| Leadership Change | Deep Dive | 90 days | Weeks 2-8 |
Frequently asked questions
What does Signado look for?
Two things: LinkedIn posts or comments and company events. For each keyword, choose Post authors when you want the person writing about a need, or Post engagers when you want people commenting on matching posts. Creator and competitor sources find engagers. Deep Dive checks 7 company events on any account: funding, hiring, leadership changes, news, product launches, partnerships, and executive LinkedIn posts.
What is the difference between keyword discovery and Deep Dive?
Discovery runs automatically every day. Signado checks your active keywords, creator profiles, and competitor profiles. Keywords can find either post authors or post engagers. Deep Dive runs on demand per account: you click Deep Dive on any account and Signado checks the company for 7 company events across up to 12 months of history. Both feed the AI message writer.
How often does Signado check LinkedIn?
Discovery runs daily for every workspace with active sources. Deep Dive runs immediately when you click it on an account. Discovery is throttled by your monthly credit budget on the slider; Deep Dive costs a fixed amount per account.
Can I run discovery without ever using Deep Dive?
Yes. Discovery is the primary flow. You can run Signado entirely from LinkedIn keywords, creators, and competitors without clicking Deep Dive. Deep Dive is the deeper layer for accounts that look high-fit and worth investing more credits in.
Do LinkedIn activity and company events stack?
Yes. When multiple events happen on the same account within a 30-day window, the scores compound. A warm lead from a post or comment plus a Deep Dive that surfaces funding and a new VP hire is much stronger than any single moment alone. The AI uses every available detail when writing the opener.
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