Two signal layers, one engine
Buying signals that find your warm leads
Signado is signal-driven end to end. LinkedIn comments power daily warm-lead discovery. 7 company-level signals layer in on demand via Deep Dive. Same engine, two depths, one goal: reaching the right person at the right moment with the right context.
Why signals change outreach math
Cold outreach assumes every contact on a list is equally likely to buy right now. Signals know that is wrong. Someone who commented on a competitor post last Tuesday is in a different headspace than the same person six months ago. A company that just raised a Series B is in a different buying mode than the same company before the round. Signals tell you which window is open right now.
The difference isn’t the list. It is the timing. Same buyers, same value proposition, different moment. Outreach that references a real signal gets higher reply rates because the message references something that actually happened, not a guess about what the prospect might care about.
Each signal type below has a different decay rate because intent doesn’t last forever. A LinkedIn comment from last week is stale. A funding round from last quarter still matters. Knowing the window changes when you send and what you say.
Discovery signals
Automatic, dailyThe behavioral intent layer. Signado runs every day and brings warm leads to your feed.
Deep Dive signals
On demandThe company-level intent layer. Click Deep Dive on any account and Signado scans for 7 buying signals across up to 12 months of history.
Funding
When a company raises money (seed round, Series A through D, or acquisition), it means new budget, new headcount plans, and a window where executives evaluate new tools. Post-funding companies commonly add new solutions in the first quarter once the board starts asking for results. Funding signals stay relevant for about 90 days.
How it worksHiring
When a company posts multiple job openings, especially in sales, marketing, or engineering, it signals a capacity bottleneck. They're growing faster than they can hire, and that gap is where you sell. Hiring is the highest-volume signal type. It decays in 30 days.
How it worksLeadership Change
When a company hires a new CEO, VP, or Director (or when one departs), the incoming executive has about 90 days to make changes. New leaders evaluate vendors, restructure teams, and approve budgets their predecessors wouldn't touch. Leadership change signals stay relevant for 90 days.
How it worksNews
When a company appears in the news (expansion, acquisition, award, partnership, or restructuring), it reveals strategic priorities in real time. News is the fastest-decaying signal after LinkedIn posts: 14 days. If you don't act on company news within two weeks, the window closes.
How it worksLinkedIn Post
When a target executive posts on LinkedIn (thought leadership, company milestones, or a new role announcement), they're telling you what they care about right now. This is the fastest-decaying signal: 7 days. A LinkedIn post is a real-time window into a prospect's current priorities.
How it worksProduct Launch
When a company ships a new product, major feature, or platform update, their operations team is under pressure. Marketing celebrates while support drowns in tickets and engineering scrambles to patch edge cases. Product launch signals decay over 60 days.
How it worksPartnership
When a company announces a strategic partnership, product integration, or distribution deal, they are expanding their ecosystem. New partnerships create downstream needs for implementation, customization, and complementary tools. Partnership signals stay relevant for about 60 days.
How it worksHow signal scoring works
Every signal gets a score between 0 and 100. The score combines three factors: how significant the event is (a CEO hire scores higher than a junior role), how relevant it is to your business (department and ICP matching), and how recent it is (time decay reduces the score daily).
Scores map to four bands. Hot (80-100) means reach out now. Warm (60-79) is a priority follow-up. Interested (40-59) is worth watching. Cool (below 40) means the signal is fading or wasn’t strong to begin with.
Multiple signals from the same account compound. Engagement from Discovery plus a Deep Dive that surfaces funding and a new VP hire is a much stronger composite than any single signal alone. That is the whole point of running both layers.
| Band | Score | What it means |
|---|---|---|
| Hot | 80-100 | Immediate outreach opportunity. Strong signal, relevant to your ICP, recent. |
| Warm | 60-79 | Priority follow-up. Good signal worth acting on within a few days. |
| Interested | 40-59 | Nurture opportunity. Signal present but not strong enough for immediate action. |
| Cool | 0-39 | Monitor only. Signal is fading or didn’t score high to begin with. |
Signal decay: not all windows are the same
Different signals stay relevant for different lengths of time. A LinkedIn comment from two weeks ago is ancient. A funding round from last month still matters. Signado adjusts scores daily based on each signal’s decay period.
| Signal | Layer | Decay window | Best outreach window |
|---|---|---|---|
| LinkedIn Engagement | Discovery | 7 days | Within 48 hours |
| LinkedIn Post | Deep Dive | 7 days | Within 48 hours |
| Company News | Deep Dive | 14 days | Within 1 week |
| Hiring | Deep Dive | 30 days | Within 2 weeks |
| Product Launch | Deep Dive | 60 days | Weeks 3-6 |
| Partnership | Deep Dive | 60 days | Weeks 2-6 |
| Funding | Deep Dive | 90 days | Weeks 3-6 |
| Leadership Change | Deep Dive | 90 days | Weeks 2-8 |
Frequently asked questions
What signals does Signado use?
Two layers of one intelligence engine. Discovery runs on LinkedIn comment signals: who is publicly commenting on posts about your category, your competitors, or the topics your buyers care about. Deep Dive layers in 7 company-level buying signals on any account: funding, hiring, leadership changes, news, product launches, partnerships, and executive LinkedIn posts.
What is the difference between Discovery and Deep Dive signals?
Discovery signals fire automatically every day. Signado scans LinkedIn for comments on your keywords and brings the warm leads to you, ICP-scored. Deep Dive signals fire on demand per account: you click Deep Dive on any account and Signado scans the company for 7 buying signals across up to 12 months of history. Both feed the AI message writer.
How often are signals checked?
Discovery runs daily for every workspace with active keywords. Deep Dive runs immediately when you click it on an account. Discovery is throttled by your monthly credit budget on the slider; Deep Dive costs a fixed amount per scan.
Can I run discovery without ever using Deep Dive?
Yes. Discovery is the primary flow. You can run Signado entirely on comment signals and never click Deep Dive. Deep Dive is the deeper layer for accounts that look high-fit and worth investing more credits in.
Do signals from different types stack?
Yes. When multiple signals fire on the same account within a 30-day window, the scores compound. A warm lead from a comment plus a Deep Dive that surfaces funding and a new VP hire is a much stronger composite than any single signal alone. The AI uses every available signal when writing the opener.
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