LinkedIn posts and comments
When someone writes a LinkedIn post about a need, they are telling the market what they are looking for. When someone comments on a creator or competitor post, they are showing interest in the topic you sell into. Signado checks LinkedIn daily from your keywords, creators, and competitors, then surfaces the right post authors or post engagers as warm leads scored against your ICP.
This runs automatically every day so warm leads land in your feed without you doing anything.
See the Deep Dive company eventsWhy LinkedIn posts and comments beat anonymous intent data
Most B2B intent data is anonymous and indirect. Someone visited a pricing page. A company browsed a competitor. You know browsing happened, you do not know who, you do not know what they cared about. LinkedIn flips that. A named professional, with a named title at a named company, wrote or commented on a specific topic. Their words are still attached to the post. No guessing.
Post authors and post engagers are useful for different jobs. Use Post authors when the keyword sounds like a direct need: hiring, looking for, recommendations, advice, vendor, contractor. Use Post engagers when a creator, competitor, or keyword attracts the audience you want.
LinkedIn context is time-sensitive. The window where a post or comment feels recent and relevant is short. A post from yesterday is fresh context for a message tomorrow. A post from three weeks ago is dead air, the conversation has moved on, and the reference feels stale. Discovery runs every day for exactly this reason.
How Signado uses LinkedIn posts and comments
You set your ICP, then add keywords your buyers use, creators they follow, or competitors they engage with. For each keyword, choose Post authors or Post engagers. Creator and competitor sources use post engagers.
For Post authors, Signado finds the person who wrote the matching post. For Post engagers, Signado finds the people commenting on matching posts. Each person becomes a candidate warm lead. The ICP scorer evaluates fit using role, seniority, company size, industry, and the post or comment context.
Every lead lands in your warm-leads feed with an ICP fit score from 0 to 100 and a one-sentence reason. From there, you can Deep Dive the account to layer in company events, find the email, draft the message, or push to a campaign.
Playbooks that use this context
The Social Sniper
Target the highest-fit post authors or engagers from LinkedIn topics your buyers care about. Reference the actual post or comment in the opener.
Comment to DM
Move a public LinkedIn comment into a 1:1 conversation. The opener references what they said publicly; the rest of the message is private context.
Permission Play
Use a competitor-post comment to validate the prospect cares about the space, then frame your reach-out as adjacent rather than displacing.
Frequently asked questions
How is engagement different from intent data tools like Bombora or 6sense?
Intent data tools track anonymous browsing behavior at the company level. You know a company visited your site, you do not know who or why. LinkedIn posts and comments are named. A specific person at a specific company wrote or commented on a specific post about a specific topic. That is identity plus context, not browsing curiosity.
Does Signado use reactions too?
Discovery focuses on post authors and comments. Reactions are cheap to give, hard to interpret, and most of them carry weak signal. A post or comment gives the AI real words to score and gives your opener real context to reference.
How fast does LinkedIn context lose relevance?
LinkedIn posts and comments decay over 7 days. The window where a post or comment feels recent enough to reference without sounding stale is short. Yesterday is fresh. Three weeks ago is dead air. Discovery runs daily so you can act inside the window.
How does this compare to Deep Dive?
LinkedIn posts and comments are the daily discovery layer. They tell you a specific person is talking about your topic right now. Deep Dive is the company-context layer. It tells you what is happening at the person’s company: funding, hiring, leadership changes, news, launches, partnerships, and executive posts. Discovery runs automatically. Deep Dive runs on demand when an account is worth investing in.
Turn this context into a warm lead
Add your ICP and a keyword, creator, or competitor source. The first discovery run starts within minutes.
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