LinkedIn engagement signals
When someone comments on a LinkedIn post about your category, your competitor, or the problem you solve, they are publicly engaging with the exact topic you sell into. That is a behavioral intent signal. Signado scans LinkedIn daily for these comments and surfaces every engager as a warm lead, scored against your ICP. Engagement signals decay fast: a comment from yesterday is fresh, a comment from three weeks ago is dead air.
This is a Discovery signal. It fires automatically every day so warm leads land in your feed without you doing anything.
See the Deep Dive signal typesWhy LinkedIn engagement is the strongest behavioral intent signal
Most B2B intent data is anonymous and indirect. Someone visited a pricing page. A company browsed a competitor. You know browsing happened, you do not know who, you do not know what they cared about. LinkedIn engagement flips that. A named professional, with a named title at a named company, publicly told the world they care about a specific topic. Their words are still on the post. No guessing.
Comments are stronger than reactions. Reactions take one click. Comments take thought, exposure, and a paper trail tied to the commenter’s name. Someone willing to publicly comment on a post about your category is announcing that they think about this category, that they have opinions, and that they are willing to be visible about it. The opening line writes itself: you reference what they said.
Engagement signals are time-sensitive. The window where a comment feels recent and relevant is short. A comment from yesterday is fresh context for a message tomorrow. A comment from three weeks ago is dead air, the conversation has moved on, and the reference feels like surveillance. Discovery runs every day for exactly this reason.
How Signado uses engagement signals
You set your ICP, then add a few keywords your buyers actually talk about: your category, your competitors, and the topics your buyers care about. Signado runs a daily LinkedIn search on those keywords and pulls every post that matches.
For each matching post, Signado extracts the people who commented on it. Each engager becomes a candidate warm lead. The ICP scorer then evaluates fit using two inputs: role match against your ICP (title, seniority, company size, industry) and engagement quality (what they actually said in the comment).
Every lead lands in your warm-leads feed with an ICP fit score from 0 to 100 and a one-sentence reason. From there, you can Deep Dive the account to layer in company-level signals, find the email, draft the message, or push to a campaign.
Playbooks that use this signal
The Social Sniper
Target the highest-fit commenters from posts about your category. Reference the actual comment in the opener.
Comment to DM
Move a public LinkedIn comment into a 1:1 conversation. The opener references what they said publicly; the rest of the message is private context.
Permission Play
Use a competitor-post engagement signal to validate the prospect cares about the space, then frame your reach-out as adjacent rather than displacing.
Frequently asked questions
How is engagement different from intent data tools like Bombora or 6sense?
Intent data tools track anonymous browsing behavior at the company level. You know a company visited your site, you do not know who or why. LinkedIn engagement is named and public. A specific person at a specific company commented on a specific post about a specific topic. That is identity plus context, not browsing curiosity.
Does Signado scrape reactions too?
Discovery currently runs on comments only. Reactions are cheap to give, hard to interpret, and most of them carry weak signal. Comments require thought and public exposure, which is a much stronger filter for real interest. We may revisit this if customer data shows reaction-only signal is worth the credit cost.
How fast do engagement signals decay?
Engagement signals decay over 7 days. The window where a comment feels recent enough to reference without sounding stale is short. A comment from yesterday is fresh. A comment from three weeks ago is dead air. Discovery runs daily so you can act inside the window.
How does this compare to Deep Dive signals?
Engagement is the discovery layer. It tells you a specific person is engaging with your topic right now. Deep Dive is the enrichment layer. It tells you what is happening at the person’s company at the account level (funding, hiring, leadership changes, news, launches, partnerships, executive posts). Both are signals. Engagement fires automatically in daily discovery. Deep Dive fires on demand when you decide an account is worth investing in.
Put linkedin engagement signals to work
Add your ICP and a few keywords. Warm leads start landing in your feed within 48 hours.
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