The 7 Buying Signals
A Deep Dive scans a company across seven types of buying signal. Each one is a verified public event, not anonymous web tracking, and each says something different about whether a company is in-market.
The seven signals
- Funding - A new round means budget for new tools, and pressure to grow into it.
- Hiring - Open roles signal expansion and the operational gaps that come with it.
- Leadership change - A new executive often re-evaluates tools and vendors in their first months.
- Executive posts - What the lead posts on LinkedIn reveals their current priorities and gives you a direct thing to reference.
- Product launch - A new offering shows where the company is investing.
- Partnership - A new alliance or integration signals a strategic shift.
- Company news - Press coverage gives you timely, specific context and a natural reason to reach out.
How they are used
When you run a Deep Dive, Signado collects these signals from up to a year of public history and scores each one for strength and relevance. The AI then writes the opener around the strongest, most recent signals it found.
Recency matters. A funding announcement from last week is far more useful than one from ten months ago, so the most recent signals carry the most weight in the opener.
When you will find more
The more public a company is, the more signals a Deep Dive returns. Larger companies and people who post on LinkedIn tend to produce rich results. Small companies with no press and quiet leads may return little, in which case the lead's own comment is your best opener. See what a Deep Dive is for how to choose.
What's next
Learn how signals are scored and what the intent levels mean.