How Signals Work
Signals are real-time buying indicators that show when a company is actively in-market for your solution.
The Signal Model
Unlike intent data (which tracks anonymous web behavior), signals are verified public events:
- Funding announcements
- Executive hires
- Job postings
- Company news
- Technology changes
- Partnership announcements
- Award recognitions
How Detection Works
Signado monitors your activated contacts daily (Priority list) or weekly (Watchlist). When a signal is detected:
- Detection — Our system identifies a relevant event
- Scoring — AI evaluates signal strength and relevance
- Alert — You're notified in your Signals feed
- Action — AI suggests personalized outreach
Signal strength decays over time. A funding announcement from yesterday is more actionable than one from last month.
Signal Types
Signado tracks seven signal types. Each indicates different buying readiness:
- Hiring — Job postings signal expansion and operational needs
- Funding — Investment rounds mean budget for new tools
- News — Press coverage creates warm intro opportunities
- Product Launch — New offerings indicate strategic priorities
- Leadership Change — New executives bring fresh evaluations
- Executive Activity — LinkedIn posts reveal priorities and timing
- Partnership — Alliances signal strategic shifts and integrations
What's Next
Now that you understand signals, learn how Signado scores them and what the intent levels mean.