Signal Scoring & Decay

Every signal in Signado has a score that helps you prioritize. Scores reflect both the signal's strength and how recently it occurred.

Score Bands

Each signal shows a score band indicating its current relevance:

• Hot — High-value signal. Act now—this is the right time to reach out.
• Warm — Strong signal. Priority follow-up within days.
• Interested — Moderate signal. Good for nurturing campaigns.
• Cool — Weak or old signal. Monitor for now.

The score band appears on every signal card, color-coded for quick scanning.

Time Decay

Signals lose relevance over time. A funding announcement from yesterday is more actionable than one from three months ago. Signado automatically adjusts scores based on age.

Different signal types decay at different rates:

Fast Decay (days to weeks)

• Executive Activity — LinkedIn posts become stale quickly
• News — Press coverage has a short relevance window

Medium Decay (weeks to months)

• Hiring — Job postings stay relevant while roles are open
• Product Launch — New products matter for a few months
• Partnership — Alliance announcements have moderate shelf life

Slow Decay (months)

• Funding — Investment rounds stay relevant longer
• Leadership Change — New executives take time to make changes

Why Freshness Matters

When you see a Hot signal, it means the combination of signal strength AND recency makes it highly actionable right now. A funding round might start as Hot, become Warm after a few weeks, and eventually Cool after several months.