8 Best Lusha Alternatives and Competitors for 2026 (With Prices)

TLDR: The best Lusha alternatives by need: Apollo for cheap contacts plus sequences, Cognism for verified European mobiles, Signado when your contacts are fine but nobody replies, Kaspr for LinkedIn lookups in Europe, RocketReach for occasional lookups, UpLead for refunds on bad data, Hunter for team-wide emails, ZoomInfo for enterprise depth.

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The best Lusha alternative depends on what went wrong. Lusha shines at one moment: you're on a LinkedIn profile and you want the prospect's number now. The Lusha competitors and sites like Lusha below each fix a different weak spot.

The credit math usually hurts first. A phone number costs 5 credits, so Starter's 400 monthly credits buy 80 numbers. Pro includes two seats, and a third person means Premium at $3,599.10 a year.

So name the problem. Expensive numbers point to a cheaper data tool. Numbers that don't connect point to verified mobiles. And if the numbers connect but nobody wants to talk, you need a reason to reach out, which no database sells.

Lusha alternatives and competitors at a glance

Tool	Use it when	Starting price (checked October 2026)	Main limit
Apollo.io	You want contacts and sequences in one cheap tool	Basic $49 per seat a month billed annually ($65 monthly)	A phone number costs 8 credits
Cognism	You call buyers in the UK and Europe	Quote only, 5 seats included	Annual contract, no public price
Signado	Your contacts are fine but nobody replies	Lite $29 a month per workspace	Pair with Kaspr or Lusha for mobiles
Kaspr	You want Lusha's workflow with more European numbers	Starter $49 per user a month billed annually ($65 monthly)	100 phone credits a month on Starter
RocketReach	You need a few dozen contacts a month	Essentials $229 a year	Phone numbers start on Pro ($619 a year)
UpLead	You're tired of paying for bad data	Essentials $99 a month ($74 billed annually)	170 credits a month, one user
Hunter.io	You only need emails, for the whole team	Starter $49 a month ($34 billed yearly)	No phone numbers
ZoomInfo	Several people need hierarchy and intent data	Quote only (buyer-reported median $33,500 a year)	Renewals often rise 5% to 10% a year

Signado is the odd one out: it finds people already talking about your market and works with any contact source you keep, Lusha included.

What is Lusha?

Lusha is a B2B data provider built around a Chrome extension. Open a LinkedIn profile or a company website, click, and it shows the person's work email and phone numbers, paid for in credits. Paid plans add bulk enrichment, CRM integrations, and email sequences. Lusha says more than 280,000 teams use it, and its pricing page shows a 4.3 out of 5 rating.

Most small teams use one slice of it: the quick lookup during research. That's the part you're replacing. For the wider category, see our sales intelligence tools guide.

Lusha pros and cons

Lusha gets a few things right:

• The lookup happens on the profile, with no list to build first.
• Prices are public, and the free plan gives 40 credits a month.
• Monthly plans roll unused credits over, up to twice the allowance.

The cons grow with use:

• 400 credits buy only 80 phone numbers.
• Annual credits arrive on day one and reset at the end of the year.
• Pro stops at two seats, so three people need Premium at $399.90 a month.
• Data accuracy and coverage drop outside its strongest markets.
• It shows how to reach someone, not whether they care this week.

How much does Lusha cost?

Lusha's pricing page lists five plans (checked October 2026). Yearly billing takes 25% off and gives you the whole year's credits up front.

Plan	Billed monthly	Billed yearly	Credits	Seats
Free	$0	$0	40 a month	1
Starter	$49.90 a month	$37.45 a month ($449.10 a year)	400 a month (4,800 a year)	1
Pro	$69.90 a month	$52.45 a month ($629.10 a year)	600 a month (7,200 a year)	2
Premium	$399.90 a month	$299.95 a month ($3,599.10 a year)	3,400 a month (40,800 a year)	5
Scale	Custom	Custom	Custom	Custom

An email costs 1 credit and a phone number 5, so a contact with both costs 6. Starter's 400 monthly credits buy 400 emails, 80 phone numbers, or 66 contacts with both. Some guides still say a phone number costs 10 credits. Lusha's pricing page says 5.

By our estimate, Starter billed yearly works out to about $0.09 per email and $0.47 per phone number ($449.10 for 4,800 credits). Premium costs about the same per credit, so a bigger plan mostly buys you seats.

What a team of three pays in year one

Here's year one for three people at list prices, before tax and extra credits. Every row is an estimate.

Tool	Year-one cost for 3 users	How we got it
Lusha Premium	$3,599.10 billed yearly ($4,798.80 monthly)	Pro stops at 2 seats, so Premium (5 seats, 40,800 credits)
Apollo Basic	$1,764	3 seats x $49 x 12 months, billed annually
Kaspr Starter	$1,764	3 users x $49 x 12 months, billed annually
UpLead Essentials	$2,664	3 single-user accounts x $74 x 12 months, billed annually
Signado Starter	$708	$59 x 12 months for one workspace, no per-user fees

The rows replace different things. Apollo, Kaspr, and UpLead replace contact data. Signado replaces the guessing about who to contact first, so it can sit next to a data tool: Kaspr Starter plus Signado Starter costs $2,472 a year, about $1,100 less than Lusha Premium.

Why do people look for a Lusha alternative?

Most people leave over phone numbers that eat credits, coverage that thins outside Lusha's strongest markets, or data that's wrong but still costs credits. A smaller group leaves because the contacts were fine and nobody replied. Each reason points to a different tool, so work out which one is yours before you compare prices.

Phone numbers cost the most, and the complaint isn't new. In a 2022 r/sales thread, the poster called Lusha "godlike in instantly getting the number of a needed dm," then added, "it is also expensive." A G2 reviewer was blunter: "The credits run out really fast and are expensive to top up."

Coverage depends on where your buyers are. A recruitment business owner on r/Recruitment, five years into Lusha, built a 1,100-person LinkedIn list to get 110 UK and European phone numbers. Then "circa 40% of them wouldn't connect."

Wrong data still costs credits, and wrong emails push up your bounce rates. "Some of the details recorded within each lead are wrong and that's a waste of credits," another G2 reviewer wrote. A Trustpilot reviewer said "the first 10 calls i did had incorrect numbers" and was offered credits back, not money. In a second r/sales thread, one rep said "40% of the numbers work for me."

Some prospects don't like being found. Another rep in that thread warned others to "be prepared for a fair amount of 'how did you get this number'." For a service business, that's a rough first impression.

Then there's the reason nobody files a ticket about. Your numbers connect, your emails land, and people still don't want to talk. A bigger database just gives you more of that silence.

How we compared Lusha alternatives

We matched a tool to each reason people give for leaving Lusha. For every tool, we read the pricing page in October 2026 and noted what a credit buys, how seats work, what each says about data accuracy, and the main limit. Cognism and ZoomInfo prices are buyer-reported. We didn't test all eight on one shared list, so each section ends with a test you can run yourself. Signado is our product, placed third because it fixes a different problem.

The 8 best Lusha alternatives in 2026

1. Apollo.io: best for contacts and sequences on a budget

If you found emails in Lusha and pasted them into a separate sending tool, Apollo does both. Basic includes a contact database, unlimited email sequencing, a US dialer, and CRM integrations, so prospecting, outreach, and follow-up automation live in one tool.

Export 50 prospects at companies where you know who still works there, then send a small batch and watch the bounce rate.

The credit math is kinder. Basic gives 30,000 credits per seat a year, about $0.02 a credit by our estimate, so an 8-credit phone number costs roughly $0.16, against $0.47 on Lusha Starter. Credits don't roll over, though, and annual plans can't be downgraded mid-cycle.

Apollo lists a free plan (900 credits per seat a year), Basic at $49 per seat a month billed annually ($65 monthly), and Professional at $79 ($99 monthly). Both paid plans have a 14-day trial.

Pick Apollo for one cheap tool that finds people and emails them. Our Apollo.io alternatives guide covers its weak spots, and the Apollo vs Signado comparison shows how the two split the work.

2. Cognism: best for verified mobiles in the UK and Europe

Cognism fits when calls into the UK and Europe bring in your revenue and Lusha's numbers there keep missing. Pro adds on-demand mobile verification and intent data to Standard's contact data.

Ask for Cognism's free data sample on 30 European decision-makers. Call the mobiles over two days and count the real conversations.

On the phone, the connect rate sets your cost per conversation, and one mobile that reaches the right person beats three that ring out. The credit rules are fair: one credit reveals one contact, reopening it is free, and it only costs again if the person changes jobs.

Both packages include five seats, and prices are quote-only. Vendr data cited by Salesmotion, updated June 2026, puts the median at $36,000 a year across 108 purchases, from $18,350 to $93,886, with no monthly option.

Choose Cognism if calls into Europe pay your bills. A two-person shop that mostly emails will pay for seats it never uses.

3. Signado: best when your contacts are fine but nobody replies

If your Lusha numbers connect and your emails land, but people still don't want to talk, more credits won't change the answer. Signado starts from people already posting and commenting about your market on LinkedIn, so your first message picks up something they actually said.

We measured the difference on our own campaigns. In our LinkedIn comments field test, 139 messages with classic targeting got 25 replies, an 18.0% reply rate. Messages to 149 people who had recently posted or commented got 78 replies, or 52.3%. That's 2.9x the reply rate, and 25 of those 78 replies became product demos.

Signado is a lead generation tool for agencies, consultants and B2B teams that sell go-to-market, digital marketing or AI services. It watches the conversations in your market on LinkedIn and tells you who to contact and what to say.

You give it starting points: keywords your buyers use, creators they follow, competitors they watch, or one post that drew the right crowd. Signado finds the people posting and commenting there and checks each person and company against your ICP, the business you want to reach. Each lead arrives with a score for how well they match your business, the words they wrote, and a suggested next move, and AI drafts the first message from their words. There's no LinkedIn login.

That changes the first conversation. A warm lead has given you a real reason to reach out, so you open with the comment they wrote this week instead of explaining where you found their number.

Add one keyword or competitor, review a week of leads, and write to 20 of them. Then compare the replies with your last 20 Lusha contacts.

One workspace covers the whole team, with no per-user fees. Signado's plans are Lite at $29 a month (1,000 credits), Starter at $59 (2,500), Growth at $99 (5,000), and Scale at $349 (20,000), with a 7-day trial that needs a card. A new lead costs 5 credits and finding its email 5 more, so Lite covers about 100 leads a month with emails.

Pair it with Kaspr or Lusha itself when you need mobile numbers. Choose Signado when the list was never the problem and the replies are.

4. Kaspr: best for LinkedIn lookups with more European numbers

Kaspr is the closest match to how most people use Lusha. Its Chrome extension shows phone numbers and emails on LinkedIn profiles, groups, and events, and it works on top of Sales Navigator.

Spend the free plan's 5 phone credits on European contacts whose numbers you already have, then reveal the same people in Lusha.

What changes is the allowance: Starter includes unlimited B2B email credits and 100 phone credits a month, shared across the team, and paid plans roll unused credits over. By our estimate that's about $0.49 per phone number on annual billing, close to Lusha's $0.47, with the emails thrown in. Starter caps exports at 12,000 leads a year.

Kaspr lists a free plan (15 B2B email credits and 5 phone credits a month), Starter at $49 per user a month billed annually ($65 monthly), and Business at $79 ($99 monthly) with 200 phone credits a month.

Choose Kaspr for Lusha's workflow with a different data source behind it. To build lists from search instead, see our Sales Navigator alternatives.

5. RocketReach: best for occasional lookups on a small budget

RocketReach suits a founder who looks up a handful of people a week and would rather skip the sales call.

Run 25 lookups on people you already know and count how many come back right.

You pay for results. RocketReach says a lookup counts only when it finds and verifies an email or phone number, and otherwise it's refunded. Essentials is email only, with 1,200 exports a year. Phone numbers start on Pro.

RocketReach lists Essentials at $229 a year ($19 a month billed annually) and Pro at $619 a year. A free account gets 5 lookups.

Go with RocketReach for light, predictable use. Team plans with shared lists start at $6,000 a year.

6. UpLead: best when you're tired of paying for bad data

If paying for wrong numbers pushed you away from Lusha, UpLead is built around that complaint. It verifies emails at export, backs its data with a 95%+ accuracy guarantee, and says it refunds credits for bounces and poor data.

Spend the 7-day trial's 5 credits on people you know, then export 100 contacts and track the bounces.

One credit buys a verified contact with email and mobile, so calling costs the same as emailing: about $0.44 per contact on Essentials billed annually by our estimate, against $0.56 for an email plus a phone number on Lusha Starter. Essentials and Plus are single-user accounts, though, and extra credits cost $0.60 each on Essentials.

UpLead lists Essentials at $99 a month with 170 credits ($74 billed annually, with 2,040 credits a year) and Plus at $199 ($149 annually).

UpLead is the pick if bad data is the main problem. If one provider's gaps are the issue, waterfall enrichment that checks several providers in order may fill more records. Our Clay alternatives guide covers that route.

7. Hunter.io: best for emails only, shared across the team

Plenty of Lusha users barely touch phone numbers. If email outreach is your channel, Hunter costs less, and every plan includes unlimited team members.

Run Domain Search on 20 companies you know, then verify the people and email formats it returns.

Domain Search finds the email addresses at a company, so you pick the right person from a list instead of revealing one profile at a time. Finding an email costs 1 credit and verifying one costs half a credit. Credits cover emails only, so keep a phone source if you call.

Hunter lists a free plan with 50 credits a month and Starter at $49 a month, or $34 billed yearly ($408 a year), with 2,000 credits a month.

Choose Hunter for team-wide email at one flat price.

8. ZoomInfo: best for enterprise depth across a larger team

ZoomInfo is the step up from Lusha. If several people need the hierarchy data, buyer intent, and website visitor data that its Copilot Advanced plan adds, it has the most depth on this list.

Start a free trial and check 50 target accounts you know well. Are the people, reporting lines, and numbers right?

Depth pays off when several people work the same accounts, and it's wasted on one person who only uses the Chrome extension. ZoomInfo doesn't publish prices. Vendr reports a median contract of $33,500 a year from 1,574 purchases.

Choose ZoomInfo if a larger team would use most of it every week. For a two or three-person agency, our ZoomInfo alternatives guide is the better read.

When should you keep Lusha?

Keep Lusha if you mostly look up people you've already picked, your buyers sit in markets where its numbers connect, and your credits last the month.

Before renewing, divide last month's credits by the conversations they produced: calls that connected and emails that got a reply. If that cost looks fine, stay. If most credits went to dead numbers, test Cognism, Kaspr, or UpLead on the same 30 people. If the numbers worked and nobody wanted to talk, change who you contact before you buy another database.

Which Lusha alternative should you choose?

Start from what broke in your outbound. Cost points to Apollo, Kaspr, RocketReach, or Hunter. Dead numbers point to Cognism or UpLead. Contacts who pick up but never want a meeting point to Signado. If Lusha's quick lookups still work for you, keep it.

If your problem is...	Start with	Why
Lusha costs too much and you mostly email	Apollo.io	Contacts and sequences for $49 a seat
Your calls into the UK and Europe don't connect	Cognism	Phone-verified mobiles
Your contacts are fine but nobody replies	Signado	People already talking about your market
You like the extension but need more European numbers	Kaspr	Same extension habit, 100 phone credits a month
You need a few dozen contacts a month	RocketReach	$229 a year, failed lookups refunded
You keep paying for bad data	UpLead	Refunds for bounces and poor data
You only need emails for the whole team	Hunter.io	One plan, unlimited team members
Several people need hierarchy and intent data	ZoomInfo	Most depth, at a contract price
Quick lookups work and your credits last	Keep Lusha	Fast reveals and public prices

If the third row sounds like you, a 7-day Signado trial shows who in your market is posting about the problem you solve.

FAQ

What is better than Lusha?

It depends on what you need. Apollo gives you cheaper contacts plus email sequences. Cognism and Kaspr give you better odds on UK and European mobiles. UpLead refunds credits for bad data. If your contacts are fine and nobody replies, Signado finds people already posting and commenting about your market.

Which is better, Apollo or Lusha?

Apollo, if you want contacts, email sequences, and a dialer in one tool. Basic costs $49 per seat a month billed annually, and a phone number costs 8 credits, about $0.16 by our estimate, against about $0.47 on Lusha Starter. Lusha is quicker for one-off lookups in its extension.

Where does Lusha get its data from?

Lusha's data sources page lists community members who share the contact details in their business email headers and signatures, partners that license directory data, publicly available information, and its own algorithms, which fill gaps such as completing emails from a company's email pattern. Lusha is registered as a data broker in California.

How does Lusha compare to ZoomInfo?

Lusha is the lighter, self-serve option, with public prices from free to $399.90 a month for five seats. ZoomInfo doesn't publish prices, and Vendr reports a median contract of $33,500 a year. On higher plans, ZoomInfo adds hierarchy data, buyer intent, and website visitors. Most small teams don't need that depth.

Can you use Lusha for free?

Yes. The Free plan gives you 40 credits a month, the browser extension, and CRM integrations. That's 40 emails or 8 phone numbers. Lusha's community FAQ offers 10 extra contacts a month if you share your business email contacts with Lusha, which is one way its database grows.

Is there a free Lusha alternative?

For light use, yes. Apollo's free plan includes 900 credits per seat a year, Hunter's gives 50 credits a month for emails, and Kaspr's gives 15 B2B email credits and 5 phone credits a month. RocketReach gives 5 free lookups, and UpLead's 7-day trial includes 5 credits. Use them to test data quality, not for weekly prospecting.