We tested classic LinkedIn targeting against the Signado method across 1,184 connection requests. The Signado batch started with people already posting or commenting about a problem we could solve and got 2.9× the reply rate. Here are the six steps Signado used.
No LinkedIn login required. You approve every message before it sends.
2.9×
Reply-rate lift
52.3% versus 18.0%
1,184
Connection requests
two test batches
78
Signado replies
149 messages sent
25
Product demos
25 of 78 Signado replies
One account · Two months · Fewer than 30 connection requests a day · About 30 minutes a day for the full process
We started with a focused Sales Navigator search and a personalized opener. Out of 700 connection requests, 203 were accepted. We sent 139 messages and got 25 replies, an 18.0% reply rate.
Job title and company filters told us who someone was. They did not tell us what that person cared about that week, so each message still had to invent a reason to begin the conversation.
We changed the starting point. Instead of choosing people from filters alone, Signado found people who had recently posted or commented about a problem we could solve. Their own words gave every message something real to answer.
Follow one real lead from a daily keyword to the comment, fit score, and message you review before sending.
real example from our own workspace, name changed
Step 01
Add the phrase as a keyword inside Signado. In our case, "cold email is dead" gave us more relevant results than "sales," which was too broad. We set it to run daily because the people commenting today may be different from yesterday. One run can miss the next person who joins the conversation.
Step 02
The keyword found posts across LinkedIn. We also added creators and competitors our buyers already followed, so Signado checked their new posts each day. When we wanted to inspect one specific discussion, we pasted that post URL for a one-time check.
Source post
"Your cold email might be getting deleted for one stupid reason: It sounds like a cold email."
Alex P. · Founder, two-person AI and web services firm
"Your examples demonstrate how to make prospects feel like insiders rather than targets. By opening with information they should know, you position yourself as a peer or advisor. This relationship foundation changes everything about subsequent conversations."
Step 03
We ignored "Great post" and other empty replies. We kept people who described what was not working, asked a question, or explained something they had tried. The commenter below explained why a cold-email opener can make a buyer feel like an insider instead of a target.
Comment evidence
The person explained why an opener can make a buyer feel like an insider instead of a target. This is more specific than simple agreement.
Step 04
A useful comment was not enough on its own. Signado checked the person’s role and company against who we sell to. The example below scored 85 out of 100: strong company fit, a useful comment, but no explicit sign that the person was ready to buy.
85
Score out of 100
Scorer reason, shown as stored
Founder of a two-person AI and web services firm fits Signado’s SMB service-provider ICP; thoughtful cold-email comment shows substantive topic engagement without an explicit buying signal.
Step 05
We did not open with a generic compliment. The message started with the source post and the point the person made, then explained why that point caught our attention and how our offer related to it. Signado kept the post and comment beside the draft for review.
Message order: source post → their point → why it caught your attention → your relevant angle
Step 06
We reviewed every draft before sending it. We stayed below 30 connection requests a day on one account, and the routine took about 30 minutes: read the context, adjust the message, and connect. After approval, the message could go through Gmail, SMTP, Instantly, HeyReach, a webhook, or CSV. Active sources checked again the next day.
Result: 78 replies from 149 Signado messages, and 25 of those replies became product demos.
Classic targeting told us who the person was. Their post or comment told us what to say. We could answer a point they had already made instead of forcing a generic opener.
We ran classic targeting first and the Signado method second on the same account over two months. Both stayed below 30 connection requests a day. The second batch only contacted people who had already posted or commented about the problem.
| Metric | Classic targeting | The Signado method |
|---|---|---|
| Connection requests | 700 | 484 |
| Requests accepted | 203 | 221 |
| Acceptance rate | 29.0% | 45.7% |
| Messages sent | 139 | 149 |
| Replies | 25 | 78 |
| Reply rate | 18.0% | 52.3% |
25 of the 78 replies from the Signado method became product demos, or about one in three replies.
About 30 minutes a day was enough to read the context, adjust the messages, and send the connection requests.
The Signado method got 78 replies from 149 messages. Classic targeting got 25 from 139. Starting with a recent post or comment gave us 2.9× the reply rate because every message could respond to something the person had actually said.
The keyword gave us the topic. “Cold email is dead” found more relevant conversations than “sales,” which was too broad.
The profile told us whether the person could buy. We checked the role and company before deciding who deserved a message.
The post or comment gave us the reason to write. We could refer to the exact point the person made instead of opening with a generic compliment.
The offer, LinkedIn profile, creator or source we followed, and final message all affected the result. But our test showed a clear conclusion: people already posting or commenting about a problem we could solve replied more often than people selected only by job title and company filters.
Start with a keyword, creator, competitor, or post connected to a problem you solve. Signado finds the people posting or commenting, keeps what they said, checks whether they fit who you sell to, and drafts a message from that exact conversation.
Add a keyword, creator, or competitor and Signado checks the new posts and comments around that source each day. Paste one LinkedIn post when you want a one-time check of that discussion. Every lead keeps the source post and the person’s comment attached.
Signado starts with public LinkedIn posts and comments instead of a list of names. It keeps what each person said, checks whether the person and company fit, and drafts a message that refers to the original conversation. After review, the lead can go to Gmail, SMTP, Instantly, HeyReach, a webhook, or CSV.
No. Signado does not ask for your LinkedIn login, cookies, or a browser extension. It does not run through your personal LinkedIn account.
You describe who you sell to. Signado checks the comment, the person’s role, and the company against that description, then gives the lead a score from 0 to 100 with a written reason. You can read the reason before deciding whether to contact the person.
Say which public post or comment you saw and respond to the point the person made. Don't pretend you know them. Signado keeps the original post and comment visible so you can reject a draft when the connection feels forced.
Give Signado a keyword, creator, competitor, or LinkedIn post. It finds the people taking part, checks who fits, and drafts a message from the original conversation. You review it before anything sends.