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Real-world strategies for Founders, Agencies, and Sales Teams to turn signals into pipeline.
The Comment-to-DM Bridge
Cold DMs get ignored. Warm DMs get answered. This play uses the Executive Activity signal to alert you the moment a prospect posts. You leave a public comment, then immediately slide into the DMs to continue that specific conversation.
The Competitor Displacement
The hardest time to sell software is when the prospect is happy. The best time is when they are frustrated. This play targets companies that just installed a competitor (to highlight gaps) or just dropped a competitor (to fill the void).
The Dormant Lead Reactivation
We all have a list of 'Closed-Lost' or ghosted deals. Sending a generic check-in email usually gets ignored. This play uses positive news (Awards, Press, Milestones) as the perfect excuse to restart the conversation naturally.
The Ecosystem Ally
Cold selling is hard. Selling as a Partner is easy. This play targets companies that just installed a specific software (e.g. HubSpot, Shopify, AWS) that you specialize in. You are not pitching a new tool; you are pitching better ROI on money they already spent.
The Expansion Play
When a company opens a new HQ or hires their 'First' employee in a new region (e.g. London, Singapore), they are entering a high-risk phase. They need local partners to ensure a soft landing. This play detects geographic growth.
The Hiring Spree
Companies hiring aggressively have a capacity problem. They are losing money every day the seat sits empty. This play targets the 'Gap' between their need and their ability to hire.
The New Sheriff in Town
New executives change vendors. In their first 90 days, a new VP or C-Suite leader has the budget and the mandate to 'fix' things. This play detects the hire and positions your tool as their first quick win.
The Permission Play
LinkedIn DMs are a terrible place to pitch, but a great place to ask for permission. Instead of pasting your offer, use the DM to ask if you can email them a specific asset related to their recent signal.
The Product Launch Support
A product launch is a high-stress event. While the marketing team is celebrating, the operations and support teams are drowning. This play identifies companies that just shipped a major update and offers them stability.
The Series B Strike
Founders are busiest right after raising money. This play targets CEOs with a specific 'Congratulations' angle that immediately pivots to the operational pain caused by rapid scaling.
The Social Sniper
High-value prospects are bombarded with generic pitches, but they are addicted to engagement on their own content. This play monitors when your target posts on social media and uses that specific topic as the Trojan Horse to get into their email inbox.
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