For Founders & Small Teams

No sales team. Every message has to land.

Small team, no dedicated sales hire, and not enough hours. Signado finds warm leads in your market and drafts outreach that references real LinkedIn comments or real company events. You send 30 messages that matter instead of 300 that don't.

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Sound familiar?

You know your team should be doing outbound, but building a list takes weeks and researching each prospect takes 20 minutes. There's a product to ship.

Your outreach sounds generic because you don't have time to check what's happening at each company. 'I noticed your company is growing' is the best you can do at scale.

You tried cold email tools. The sequences fire on a calendar: Tuesday at 9am, follow up Thursday. No connection to what's actually happening at the prospect's company.

Reply rates sit below 2%. Your founding team is spending its most expensive resource (time) on the lowest-converting channel (untimed, unwarmed outreach).

Your week, before and after

Spend two weeks scraping LinkedIn and Apollo to build a list of 500 prospects you barely know

Open Signado. Warm leads from your market are in your feed, ICP-scored, with the context attached

Write 'I saw your company is doing great things' because you don't have time for better

Write a one-liner referencing the post that lead actually commented on. Or the Series B you Deep Dived.

Send 50 emails a week on a Tuesday cadence and hope for the best

Send 15 messages to people who publicly commented on your category this week and get more replies than the 50

Spend your morning on outreach instead of product, hiring, or fundraising

Scan today's warm leads in 10 minutes, push the best ones to campaign, review the AI drafts, send. Back to building.

See it for yourself. Free to start, no credit card.

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How it works for Founders & Small Teams

From ICP setup to an outreach message that references the LinkedIn comment or company event.

Signado warm-lead discovery for Founders & Small Teams

Warm leads on day one

Paste your website. Signado auto-fills your ICP. Add a buyer topic, creator, or competitor profile. Within 48 hours, warm leads from LinkedIn comments are landing in your feed, ICP-scored with a one-sentence reason.

AI writes the first draft

Each opener references the real comment or company event on the lead: the post they commented on, or Deep Dive context (funding, hiring, leadership changes, news, launches, partnerships, executive posts). You review, tweak the tone, send. Two minutes per message.

No new stack to learn

Tell us your ICP, add sources, review the feed, send. Five screens, no training, no onboarding calls. Send straight from Gmail, push to Instantly or HeyReach, or export to CSV.

Credits that match founder budgets

Starter is $99/month with 5,000 credits, enough for up to 1,650 warm leads or any mix of leads, emails, and AI messages. No per-seat fees. Your whole team shares one workspace.

Works with Instantly, HeyReach, and CSV export for any other tool. Smartlead and Lemlist on the roadmap.

Explore all signal types See outreach playbooks

Recommended workflow

Daily warm leads

Tell Signado your ICP, add keywords, creators, or competitors, and warm leads from LinkedIn comments start landing in your feed every day. ICP-scored with the comment context attached. Push the best leads to campaign, review the AI drafts, send. You're not chasing a list. You're working a steady feed of people who showed intent this week.

Also works: Deep Dive

When a warm lead looks like a real fit, Deep Dive the account. Signado scans the company for 7 company events across up to 12 months of history: funding, hiring, leadership changes, news, launches, partnerships, and executive posts. The AI uses that context to write a sharper opener.

See warm-lead discovery Compare both workflows

Questions from Founders & Small Teams

I only send 20-30 emails a week. Is Signado worth it?

That's exactly when this approach pays off most. If you're sending 300 emails, you can afford a 1% reply rate. At 30 emails a week, every message needs to land. Warm leads from people already commenting in your market give every message a reason to exist.

I don't have a contact list. Can I still use Signado?

Yes. That's actually the default flow. Signado finds warm leads from LinkedIn comments, so you can start with zero contacts. If you do have a list from Apollo, Clay, or CSV, you can import it too. Both flows work side by side.

How much time does this actually take?

First setup takes about 5 minutes (paste your URL, add a source). After that, reviewing today's warm leads and sending messages takes 10-15 minutes per session. Most founders do one session per day or every other day.

What if I don't use Instantly or HeyReach?

Send straight from Gmail or Google Workspace using your own account. Connect any SMTP server. Or export messages to CSV and paste them into whatever tool you use. No new sending tool required.

Is $99/month worth it at pre-revenue?

One booked meeting from a warm lead pays for months of the tool. The Free plan gives you up to 166 warm leads — daily delivery for ~5 days — to test before paying anything.

Your warm leads are already commenting on LinkedIn

Tell Signado your ICP, add one source, and they start showing up in your feed within 48 hours. Free to start.

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No credit card required. First scan starts within minutes.