Your First Warm Leads

Once you turn a source on, the first search starts within minutes. If matching commenters are available, leads can appear quickly; for a normal source test, allow 24-48 hours to judge the first results. Here's what to expect and what to do next.

Where to find your leads

Go to Warm Leads in the sidebar. You'll see the people who commented on conversations from your active sources.

Each lead shows:

• Name and role. The person who engaged.
• Company. Where they work.
• Fit score. A 0-100 score against your ideal customer.
• Why it matched. The reason this lead surfaced, including the keyword, creator, or competitor source and what they commented on.

Understanding the fit score

Each lead is scored 0-100 against the ideal customer in your business profile. The higher the score, the closer the match. Use it to decide who to reach out to first, then read the reason to confirm the lead makes sense for you.

What to do next

When you find a lead worth pursuing, you have two options:

1. Message directly. Click Push to Campaign to draft AI outreach using the lead's context and your business profile.
2. Run a Deep Dive first. Scan the lead's company across seven signals (funding, hiring, leadership change, executive posts, product launches, partnerships, news) before you reach out.