Write Your Message Template

Step 2 is where you create your message template. You'll write the email structure and insert variables that get replaced with real data or AI-generated content.

The Template Editor

The editor has two parts:

• Subject line — Your email subject with optional variables
• Body — The main message content

Write your message as you normally would, then insert variables where you want personalization.

Two Types of Variables

Static Variables {FirstName}

These pull data directly from your contacts:

• {FirstName}, {LastName}, {FullName}
• {Company}, {JobTitle}
• {Email}, {LinkedInURL}

Use the toolbar buttons to insert these quickly.

AI Variables {{variable_name}}

These are generated by AI using the signal context. The default template includes {{icebreaker}} as a starting point, but you can create any AI variable with your own names:

• {{icebreaker}} — Personalized hook referencing the signal
• {{value_prop}} — How your solution helps them
• {{cta}} — Soft call-to-action
• {{ps}} — P.S. line with another angle

Create custom variables by typing {{your_variable_name}} anywhere in your template. Each variable gets its own configuration for instructions and length.

Example Template

Subject: Quick question for {FirstName}

Hi {FirstName},

{{icebreaker}}

At [Your Company], we help teams like {Company} {{value_prop}}.

{{cta}}

Best,
[Your name]