Configure AI Variables

AI variables are the heart of personalized outreach. You control exactly how the AI generates each one through configuration settings.

Variable Settings

Click any AI variable to configure it:

Instructions

Tell the AI what to write. Be specific about the style and content you want.

Example for an icebreaker:

"Write a brief opening line that references the company's recent news or signal. Be conversational, not salesy. Don't use phrases like 'I noticed' or 'I saw'."

Max Length

Control how long the output should be:

• 5 words — Very short, punchy
• 10 words — Brief but complete
• 15 words — Standard length
• 25 words — More detailed

Shorter is usually better for icebreakers. Longer works for value propositions.

Global Settings

These apply to all AI variables in your campaign:

Tone

• Casual — Relaxed, conversational
• Professional — Business-appropriate
• Friendly — Warm and approachable
• Formal — Traditional business style
• Humorous — Light and playful

Language

Choose the output language: English (US), English (UK), Spanish, French, or German.

Guidelines

Add custom instructions that apply to all AI generation. Use this for brand voice rules or things to avoid.