Find Warm Leads, Powered by Signals
Signado finds warm leads by detecting buying signals at two depths: LinkedIn engagement signals power daily discovery, and company-level signals layer in on demand via Deep Dive.
You open your sales tools and everything looks the same. Hundreds of contacts on a list. Dozens of accounts. Nothing tells you who is actually engaging in your market this week.
So you guess. You sequence. You hope timing isn't the problem.
Most of the time, it is.
This page explains the methodology Signado uses to find warm leads from buying signals, qualify them against your ICP, and write outreach that references the actual signal.
What Signado does
Modern sales teams do not lack data, tools, or automation. They lack a reliable way to find warm leads in their market and write outreach that reflects what those leads are actually doing right now.
Why Traditional Outbound Fails on Timing
How teams actually start reaching out
Most contact does not start with insight. It starts with a list.
You open Apollo. You choose a filter that feels rational:
- Series A
- Headcount range
- Geography
- Industry
You export. You sequence. You send.
At no point do you ask whether anyone on that list is actually engaging in your market right now.
1. Lists confuse "qualification" with "intent"
Series A means they have money. It does not mean they need you now.
Lists describe static traits:
- company size
- funding stage
- industry
Buying intent is dynamic. It shows up in behavior.
Filtering replaces thinking. Intent is assumed.
2. Intent data measures anonymous curiosity, not named engagement
To compensate, teams layer anonymous intent data:
- website visits
- clicks
- page views
This creates a sense of movement, not causality. A company visited your site; you do not know who, you do not know why.
You still don't know:
- who at the company is in-market
- what they actually care about
- whether their interest is current
The list stays the same. Only the noise level increases.
3. Sequencing happens before justification
Once the list exists, outreach is inevitable.
The question becomes:
- which copy
- which channel
- which AI prompt
The real question was never asked:
Is this person showing any sign they care right now?
Execution runs. Judgment is skipped.
From Lists to Signals
Lists tell you who exists. Signals tell you who is engaging. The old question was who to contact. The new question is who is showing intent right now.
How Signado Finds and Qualifies Warm Leads
A simple rule: detect intent → score it against your ICP → write outreach that references the actual signal.
1. Discover
Who is engaging in your market right now
Tell Signado your ICP and add a few keywords your buyers actually talk about. Every day, Signado scans LinkedIn for behavioral intent signals: people commenting on posts about:
- your category
- your competitors
- the topics your buyers care about
Each engager becomes a candidate warm lead. These are not predictions. They are named people, publicly engaging on a topic, with their words still on the post.
No scoring yet. Just verified behavioral signals.
2. Qualify
Does this lead match the ICP, and how strongly
Not every engager matters.
A discovery signal is only relevant if:
- the person matches your ICP (role, seniority, company size)
- the engagement carries real intent (what they said in the comment)
- their company looks like a plausible buyer
Signado scores every lead 0-100 with a one-sentence reason. Most discovered profiles score below threshold and get filtered out. The ones that score high land in your warm-leads feed, ready to message.
Want to go deeper on an account? Click Deep Dive and Signado layers in company-level signals (funding, hiring, leadership changes, news, launches, partnerships, executive posts) across up to 12 months of history. Same engine, two depths.
This step answers: is this person worth reaching out to, and with what context?
3. Reach
The opener references the actual signal
Outreach happens when:
- the lead fits your ICP
- a real signal is attached (behavioral or company-level)
- the ICP score exceeds your threshold
Signado's AI drafts the opener referencing the specific signal. The comment they wrote on a competitor's post. The Series B their company just raised. The new VP they just hired. Not a generic pitch. Not templated personalization. The message exists because something actually happened, and it says so directly.
You review, edit, send. Send from Gmail or Google Workspace, push to Instantly or HeyReach, webhook to Zapier, Make, or n8n, or export as CSV.
This is the difference between:
"I noticed your company is growing"
vs "Saw your comment on Pete's post about cold-email deliverability. You said most warmup tools don't actually fix the inbox placement issue. We approach it differently."
One is noise. The other is a conversation with higher reply rates.
Types of Buying Signals
Signado runs on two signal layers of the same engine. Discovery signals fire automatically every day. Deep Dive signals fire on demand per account.
| Signal Type | Layer | Example | Why It Matters |
|---|---|---|---|
| LinkedIn Engagement | Discovery | Comment on a competitor's post about deliverability | Named, public, current intent. The opener writes itself. |
| Funding Rounds | Deep Dive | Series B raised, $50M from Sequoia | Budget unlocked, mandate to scale |
| Hiring Activity | Deep Dive | VP Sales hired, 3 SDR roles posted | Team building means vendor evaluation |
| Leadership Changes | Deep Dive | New CTO joined from competitor | New leaders change vendors in the first 90 days |
| Company News | Deep Dive | Expansion into new market announced | Growth creates operational gaps |
| Executive LinkedIn Post | Deep Dive | CEO posts about scaling challenges | Priorities surfaced publicly |
| Product Launches | Deep Dive | New feature release or platform update | Active investment signals growth momentum |
| Partnership Announcements | Deep Dive | Strategic alliance with complementary vendor | New partnerships create adjacent vendor needs |
What Signals Apply To
The Person (Discovery layer)
Discovery signals are personal and behavioral. A specific named professional publicly engaged with a topic in your market this week.
That is identity plus context, not anonymous browsing curiosity. The comment is still on the post. The name is still attached.
That engagement is the reason you reach out to them, not just any random VP at any random company.
The Account (Deep Dive layer)
Deep Dive signals are organizational. Funding, hiring, leadership changes, expansion announcements are not individual behavior. They indicate that something inside the company has shifted.
You layer Deep Dive on the leads that already passed Discovery and look high-fit. The AI then uses every available signal (the lead's comment plus the company's funding round plus the new VP hire) in the opener.
Same engine, two depths. The buyer doesn't need to know that. They just see a sharper message.
The Decision Rule: No Signal, No Outreach
Contact is allowed only when a signal is attached.
How teams usually operate
Most teams work lists because they exist.
If a contact fits the ICP, they eventually get a sequence. The only question becomes when, and the answer is usually "now".
This creates constant activity, but weak conviction.
The Signado rule
Signado enforces a simple constraint:
No signal, no outreach.
ICP fit is necessary, not sufficient. A signal has to be attached.
Do Not Contact
- The contact fits your ICP
- No engagement signal and no Deep Dive signal
Result:
- • No sequence
- • No manual follow-up
- • No "just checking in"
Silence is intentional.
Trigger Contact
- The lead fits your ICP
- A real signal is attached (engagement, or Deep Dive)
- The ICP score exceeds your threshold
Result:
- • Outreach is immediate
- • The first message references the signal
- • The reason for contact is explicit
- • The message is AI-drafted from the signal context, reviewed by you before sending
You are responding to a signal.
What this changes in practice
- • Lists stop driving behavior
- • Sequences stop running by default
- • SDRs stop guessing who deserves attention
Every contact has a reason. Every reason is observable.
The point is sending outreach only when you can explain why this person, this week, this signal.
And every message references the actual signal that surfaced them. The message was written with that signal as its foundation.
Implementation
How Signado Implements the Methodology
Signado is a signal-driven lead generation platform. It finds warm leads from LinkedIn engagement every day, scores them against your ICP, optionally layers in company-level signals via Deep Dive, and drafts outreach that references the actual signal. You review, edit, and send.