New C-Level or VP Executive Hire (First 90 Days).
New leaders have a mandate to change the status quo and a budget to make their mark.
The 'Legacy Protection' is gone. Previous vendor relationships are up for review as the new leader installs their preferred playbook.
They need a 'Quick Win' in their first quarter to prove value to the board. They are actively looking for tools that accelerate their specific strategy.
Statistically, the best time to sell a B2B product is when a new decision-maker enters the building. They didn't buy the old legacy software. They aren't attached to the old processes. They were hired to make changes.
We call this the "New Sheriff" moment.
However, scanning LinkedIn for "I'm happy to announce..." posts is manual hell. This playbook automates the detection of key leadership changes so you can be the first vendor in their inbox.
Filter for Decision Makers
In the Signals Feed, we want to ignore general hiring (like "Software Engineer") and focus strictly on Leadership.
Use the "Executive Changes" filter. If your territory is specific, combine this with the "News" filter, as C-Suite hires are often announced via press releases before they update their LinkedIn profiles.
Signado Filters
Pro Tip: If you see a "Hiring" signal for a VP of Sales (the role is open), that is a signal to contact the CEO. If you see an "Executive Change" signal (the role is filled), that is a signal to contact the New VP directly. This playbook focuses on the latter.
The 'Mandate' Prompt
A generic "Congrats on the new job" email gets deleted. It sounds like a recruiter.
Instead, we want to acknowledge the Mandate. We assume that because they were hired, they have a specific problem to solve.
In the Campaign Wizard (Step 2), set up these AI variables:
The AI reads the exact job title from the signal.
Connect their new role to your specific solution.
This prompt structure forces the AI to sound like a peer consultant, not a vendor.
The 'First 90 Days' Email
New executives operate on a 90-day clock. They need to show quick wins to justify their hire. Your message should acknowledge this pressure without being salesy.
Navigate to Step 3 (Review) and verify the AI outputs. Then export and use this email template:
The Final Email Template
Subject: Quick question about [Company]'s [Department] strategy
Hi [FirstName],
[role_observation]
[strategic_assumption]
We've helped 3 other [Industry] companies tackle this exact challenge in their first quarter. Would a 15-minute intro call be useful, or should I send over a quick case study instead?
Best, [Your Name]
Why "or should I send over a case study"? It gives them an easy out that still keeps the conversation alive. New executives are slammed with meetings. A case study is a lower commitment ask that often converts later.