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Real four-week Signado run

How one LinkedIn creator source found 97 leads worth reviewing for Signado

This run used organic public LinkedIn comments, no ads, and no LinkedIn login. We used Signado to find potential clients for Signado itself. After noisy first weeks and several rounds of source pruning, one Daily creator source found 149 people over four weeks. Signado kept 97 worth reviewing, including 51 Strong fits.

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Creator, people, and companies anonymized. No message was sent automatically.

TLDR

  • Our early sources found relevant conversations but too many peers, wrong roles, and wrong company types.

  • We pruned the sources over several weeks and kept one cold-outbound creator on Daily.

  • Across 25 posts, Signado found 149 people and put 97 into our review group, including 51 Strong fits.

25

Public posts checked

July 31 through August 28

149

People found

from one Daily Creator source

97

Worth reviewing

51 Strong fit, 46 Worth a look

51

Strong fit

scores from 70 to 100

Four weeks · one Creator source on Daily · 148 current people, all 148 scored

The problem

Our first sources found the topic but missed too many buyers

We were using Signado for our own client acquisition. We wanted founders, owners, and operations leaders at small to mid-sized agencies, consultancies, and service businesses. These are the people who can use Signado to find clients from public LinkedIn conversations.

Our first weeks looked like most source tests. The topics were relevant, but the people were mixed. One early creator source left 13 people in the workspace. Eleven were Low fit and only two were worth reviewing. The rest were often peers, employees in the wrong role, or people at the wrong kind of company.

The scores told us which sources were producing useful people. Over several weeks, we switched off keyword and creator sources that kept returning the wrong audience. Out of 65 saved sources, 10 were active and 55 were inactive or archived. The 55 included 31 keyword sources, 14 creator sources, and 10 one-time post sources that had finished their single run.

One source kept doing better: a cold-outbound creator we follow. Their posts attracted service-business founders as well as the expected peers and vendors. We left that Creator source on Daily and let Signado keep checking the audience for four weeks.

Six steps

How we tested and kept one LinkedIn creator source

Follow the real run from our buyer definition and noisy first sources to one Daily creator, 25 posts, and 97 people worth reviewing.

Step 01

Describe the people Signado should keep

We told Signado to look for founders, owners, and operations leaders at small to mid-sized agencies, consultancies, and service businesses. Enterprise companies, employees outside a buying role, and competing prospecting products sat outside that market. This definition gave every score a clear standard.

Roles
Founders, owners, and operations leaders
Companies
Small to mid-sized agencies, consultancies, and service businesses
Excluded
Enterprise, wrong seats, and direct competitors

Step 02

Read the early scores instead of trusting the source name

Our first weeks were noisy. One early creator source had 13 people still in the workspace, but 11 were Low fit and only two were worth reviewing. The source discussed a relevant topic, yet most of its audience did not match the people who buy Signado. The score reasons made that difference visible.

13

people

11

Low fit

2

worth reviewing

Step 03

Turn off sources that keep returning the wrong people

We treated every ongoing source as a test. Out of 65 saved sources, 10 were active: one keyword source and nine creator sources. The other 55 were inactive or archived: 31 keyword sources, 14 creator sources, and 10 one-time post sources. The post sources ran once by design. We kept ongoing sources active when their people matched our market.

Saved sources
65
Kept active
10
Inactive or archived
55
Source pruning
31 keyword sources, 14 creator sources, and all 10 one-time post sources were inactive or archived

Step 04

Add the creator whose audience contains your buyers

On July 31, we added a cold-outbound creator we follow as a Creator source and set it to Daily. Their posts attracted founders and service-business operators as well as peers and vendors. Daily let Signado check each new eligible post instead of judging the source from one conversation.

Source
Creator
Public label
A cold-outbound creator we follow
Schedule
Daily
Started
July 31, 2026

Step 05

Let Signado check each new post and score every person

From July 31 through August 28, Signado checked 25 posts and found 149 people. One historical person was no longer present when we reviewed the workspace. All 148 people still present had a score based on their role, company, and public comment.

25

posts checked

149

people found

148

current people scored

Step 06

Review the 97 people whose fit and words support a message

Signado placed 51 people in Strong fit and 46 in Worth a look, giving us 97 people to review. The other 51 were Low fit. We could read each score reason beside the source post and comment, so we spent review time on people who matched our market and had said something we could answer.

51

Strong fit

46

Worth a look

51

Low fit

Why this source worked

The creator supplied the audience. Signado checked who fit

The creator kept bringing relevant public conversations into Signado. The fit check then separated potential clients from peers, wrong roles, and companies outside our market.

The creator chose the audience
The selected creator attracted founders and service-business operators alongside peers and vendors.
Daily repeated the test
Daily let Signado check 25 eligible posts over four weeks instead of judging the source from one post.
The score protected review time
The role, company, and comment explained why 97 people deserved review and why 51 stayed Low fit.
The funnel

One month of Daily creator checks found 97 leads worth reviewing

Signado found 149 people during the run. One historical person was no longer present when we reviewed the workspace, so the current scored total was 148. Nobody in the current set was left unscored.

Funnel stageCountWhat the count means
People found during the run149The Creator source found 149 people across 25 posts from July 31 through August 28.
People still present and scored148One historical person was no longer present. Signado had scored all 148 people still in the workspace.
Worth reviewing97The review group contained 51 Strong fit and 46 Worth a look leads.
Strong fit51These people scored from 70 to 100 against the market we described.
Low fit51These people scored below 45 and stayed outside the review group.
Strong fit receipts

Three comments showed why the source was worth keeping

The creator brought us the right company shapes and roles. The comments supplied the specific context that made each person useful for message review.

real example from our own workspace, name changed.

PersonCompanyScoreWhat the person saidStored score reason
CEO11 to 50-person service company

89

Strong fit

“Relevance isn’t what you found, it’s why they should care, because I saw you’re hiring is just a fact unless you tie it to the specific pain that hiring creates and offer the next step.”CEO of a 11-50-person service company fits Signado’s target buyer; his thoughtful comment specifically addresses pain-based cold-email outreach.
Founder1 to 10-person service provider

88

Strong fit

“matches the earlier "3 emails, different angles, free resource each time" cold email post from today, same underlying idea that every touch has to actually earn its place instead of repeating the same ask. "you've just given me the same decision twice" is the sharpest line, names precisely why a generic bump feels annoying instead of persistent, nothing new was actually offered to reconsider.”Founder of a 1-10-person service provider fits the ICP, and his specific cold-email follow-up comment shows substantive engagement with the sender’s active topic.
Agency co-founder1 to 10-person agency serving agencies

80

Strong fit

“a booked call at the wrong point in someone's day is just a no-show waiting to happen”Co-founder of a 1-10-person agency serving agencies fits Signado’s target buyer; comment offers specific outreach-timing insight but no explicit buying signal.
Low fit receipts

Three plausible-looking people stayed out of the review group

A familiar topic, company, or senior title was not enough. Signado kept us from spending message-review time on a direct competitor, the wrong role, and the wrong company type.

Failure axisPersonScoreStored score reason
Peer or vendorFounder of a competing prospecting platform

39

Low fit

COMPETITOR CAP: company is a direct substitute for the sender's offer.
Wrong seatClient Success Manager at a small agency

42

Low fit

Small agency and strong outbound relevance fit the ICP, but Client Success Manager is not a primary buyer seat; the comment is relevant yet generic agreement.
Wrong company typeVP of Account Management at a 1,000-plus-person software company

32

Low fit

VP of account management at a 1000+ employee software company falls outside Signado’s small-business founder, owner, and operations-leader ICP; comment gives specific cold-email testing advice.
Comment to context

One comment gave us a specific business problem to continue

The 80-point agency co-founder wrote this under one of the creator's posts.

a booked call at the wrong point in someone's day is just a no-show waiting to happen

Signado kept the comment beside the person's role and 1 to 10-person agency. We could see both fit and context: a founder serving agencies, discussing a specific reason booked calls turn into no-shows. That gave us a real conversation to continue instead of a title-based guess.

What this run measured

Discovery quality before outreach

This run measured who Signado found and who was worth reviewing. It did not measure replies, booked calls, or sales. The result can change with the creator, the people who join each post, and the market you ask Signado to score against.

If good keywords keep finding the wrong people, see how a Canadian consultancy changed to one creator and found five potential clients.

Conclusion

Keep the creator sources that keep finding your buyers

One creator source gave Signado a repeatable stream of public LinkedIn conversations. Signado checked each person against our market and kept their words attached to the score. Over four weeks, the source found 149 people and put 97 into our review group, including 51 Strong fits.

The result came from keeping the source on Daily after its audience proved useful. The source brought relevant people into Signado. The score reasons showed which of those people matched our market and which sources deserved to stay active.

  • Define the buyer first. We scored for founders, owners, and operations leaders at small to mid-sized service businesses.

  • Judge a source by the people it produces. One early creator source left 11 of 13 people in Low fit.

  • Keep the source and the words together. The role, company, score reason, post, and comment showed why each person deserved review.

FAQ

Find potential clients from a LinkedIn creator audience

Does Signado use Signado to find its own potential clients?

Yes. This case study comes from Signado’s own workspace. We use Signado to find founders, owners, and operations leaders joining relevant public LinkedIn conversations, then review the fit score, score reason, source post, and comment before outreach.

What did one LinkedIn creator source produce for Signado?

From July 31 through August 28, Signado checked 25 posts and found 149 people. All 148 people still present in the workspace were scored. Signado placed 97 in the review group: 51 Strong fit and 46 Worth a look. The other 51 were Low fit.

What did this LinkedIn creator case study measure?

It measured discovery quality over four weeks. Signado checked 25 posts from one Creator source, found 149 people, and placed 97 in Strong fit or Worth a look. The run did not measure replies, calls, or sales.

How can a LinkedIn creator source find potential clients?

Choose a creator whose public posts attract the founders, owners, or operators you want to meet. Add the personal LinkedIn profile to Signado as a Creator source and choose Daily. Signado checks new eligible posts, finds the people taking part, and scores each person against your market.

How did Signado decide which people were worth reviewing?

Signado compared each person’s role, company, size, and public words with the market we described. Scores from 70 to 100 were Strong fit, 45 to 69 were Worth a look, and 0 to 44 were Low fit. Every score included a written reason.

What kept people out of Signado’s review group?

Fifty-one of the 148 current people were Low fit. The receipts included a founder of a competing prospecting platform at 39, a Client Success Manager in the wrong buyer seat at 42, and a software-company VP outside our small-business market at 32. Signado kept each person visible with the reason, so we could keep them out of message review.

Why did Signado keep only 10 of 65 sources active?

The 65 saved sources were 32 keywords, 23 creators, and 10 one-time posts. Ten ongoing sources were active: one keyword and nine creators. The 55 inactive or archived sources were 31 keywords, 14 creators, and all 10 one-time posts. Those post sources ran once by design. We kept Daily running on the keyword and creator sources that produced better matches.

Does this method need LinkedIn ads or a LinkedIn login?

No. The run used organic public LinkedIn comments. Signado did not use ads and did not ask for a LinkedIn login, cookies, or a browser extension.

When should I use a Creator source instead of one post?

Use a Creator source on Daily when you want Signado to keep checking new posts from someone whose audience contains your potential clients. Use Once when you already have one public post and want Signado to check that conversation one time.

Find the creator your potential clients already follow

Add one personal LinkedIn profile to Signado and set it to Daily. Signado checks new public conversations, scores the people taking part, and keeps what they said beside each result.

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