Signal-based lead generation

Get warm leads, powered by signals

Our AI tracks LinkedIn comments and buying signals across your market, scores every lead against your ICP, and writes personalized outreach you send from your inbox.

Same prospects on LinkedIn. 31% replied with Signado vs 15% with generic outreach.
app.signado.io/warm-leads
Warm Leads
12 found today
94

Sarah Chen

2h ago

CRO @ Retool

Commented on a competitor's SDR-hiring post

7 signalsSeries BVP Sales hired
88

Marcus Lee

3h ago

VP Sales @ Stripe

Commented on a post about RevOps tooling

AI Generated Message

Hi Sarah, saw your SDR-hiring comment. Congrats on Marcus joining as VP Sales!

How it works

From buying intent to booked reply

Discover

Tell Signado your ICP and what you sell.

Every day, Signado finds people publicly commenting on your category, your competitors, and the topics your buyers care about.

  • ICP-driven LinkedIn discovery, refreshed daily
  • Every lead enriched and ICP-scored in one credit
  • No list to upload. No prospecting to do.
Signado warm-leads feed showing leads discovered from LinkedIn comments

Qualify

Every lead lands ICP-scored, with a short explanation of why it qualified.

You decide whether to message right away, or Deep Dive the account to find additional signals.

  • ICP fit and comment intent on every lead
  • Deep Dive any account on demand for 7 company signals
  • Re-scores as new comments come in
S
Stripe

Fintech · San Francisco

95/100
High Intent
Series C Funding
+50
Hiring VP Sales
+30
Growth trend
+15
Last checked: 2m ago
Qualified

Write

Signado writes each opener using the signals on that lead: the comment that surfaced them, plus any company signals from a Deep Dive. In your tone, every time.

  • References a real comment or a real company event
  • Your tone and voice, set once
  • Review every message before it ships
Signado AI message referencing real LinkedIn comment context

Send

Send straight from Gmail or Google Workspace. Push to Instantly or HeyReach. Webhook anywhere else. Your stack, no lock-in.

  • Native Gmail and Google Workspace sending
  • Instantly, HeyReach, Zapier, Make, n8n, or custom webhook
  • One click from warm leads to a live campaign

To: Sarah Chen, CRO @ Retool

Re: SDR team expansion in Austin

Signal-personalized

Hi Sarah,

Congrats on Marcus Reyes joining as VP Sales.

Building a sales org after a $50M Series B is where most teams hit scaling bottlenecks.

We help teams ramp new reps 40% faster with signal-based lead generation.

Open to a 15-minute call to see how?

VP hireFundingHiring
Getting started

Up and running in three steps

Step One
Business profileAuto-fill

Who do you sell to?

B2B founders, 1-50 employees

What do you sell?

Outbound automation for sales teams

Set up your ICP

Paste your website URL. Signado pre-fills your ICP, ready to save.

Discovery keywords3 active
cold emailoutbound saleslead generation+ Add keyword

Discovery active

24 leads today

Add your keywords

Add a few keywords your buyers use. Leads land daily. Deep Dive any account that stands out.

Step Two
Step Three

Messages queued

25 total

Funding raisers

12 sent · Instantly

New VP Sales

8 sent · HeyReach

Product launches

5 sent · CSV export

Review and send

Open the feed, edit any draft, send from the tool you already use.

Channels

Send from Gmail, SMTP or your tools

Run multi-channel outreach from your inbox or your stack. Signado handles the rest.

Gmail and Google WorkspaceGmail / Google Workspace
Custom SMTP
or push to your tools
InstantlyInstantly
HeyReachHeyReach
ZapierZapier
MakeMake
n8nn8n

Run the numbers

Plug in your numbers. See the difference.

$
202,000
1%5%
3%15%

Cold Outreach

10

replies/mo

With Signado

40

replies/mo

Cold Pipeline

$15,000

/month

Signado Pipeline

$60,000

/month

Additional pipeline

+$45,000

per month for $99/mo

Default rates based on industry benchmarks. The first seller to reach a buyer after a trigger event wins 74% of deals (SHiFT Selling, Craig Elias).

Pick your workflow

How teams use it

Find & Reach runs daily and brings warm leads to your feed. Deep Dive layers in when one stands out and you want more signal on the account.

Comment detected

LinkedIn comment

Lead qualified

ICP-scored

you decide

Message now

Deep Dive

7 signals

AI drafts opener

your tone

Send

Gmail, Instantly, HeyReach

Why we built Signado

"Across 18 years in tech, I saw the same pattern: deals lost not because the product was wrong, but because a competitor reached out at the right moment and we didn't. The timing gap killed more pipeline than bad messaging ever did. Signado closes that gap."

Ashvin Jankee

Ashvin Jankee

Founder

Free

$0forever

500 lifetime credits

Up to 166 warm leads one-time

Includes:

  • Discover warm leads on 1 keyword
  • Profile enrichment
  • Email finder
  • AI message writing
Start Free

Starter

$99/mo

5,000 credits / month

Up to 1,666 warm leads / month

Everything in Free, plus:

  • Multiple discovery keywords
  • Send via Gmail, SMTP, or your tools
Get Starter
Most Popular

Growth

$349/mo

20,000 credits / month

Up to 6,666 warm leads / month

Everything in Starter, plus:

  • 4x credits
  • Reply analytics
Get Growth

Signado in action

From a keyword to a booked reply. Watch the full workflow.

Loading...

Add a keyword. See your first warm leads daily.

Start Free
Why Signado

Why teams switch

Six things blast-email tools can't do.

Warm leads, not cold lists

Tell Signado your ICP. We scan LinkedIn daily and hand you the people commenting on posts about your category and competitors, each one ICP-scored and enriched. See how warm lead discovery works. No list to upload.

Messages tied to real events

The AI references the actual hire, the actual round, the actual amount. Every message is specific, so replies climb.

Your accounts stay safe

Signado never logs into LinkedIn, Gmail, or anything on your behalf. No bots, no proxies, no risk. You send from your own accounts.

Send from your inbox

Gmail, Google Workspace, or any SMTP. No Instantly subscription needed. Your domain, your reputation.

Seven buying signals on demand

Deep Dive any account for seven company signals: funding, hiring, leadership changes, executive posts, launches, partnerships, news. The AI works every one into the opener.

Plugs into your stack

Bring contacts from Apollo, Clay, or CSV. Push to Instantly, HeyReach, or webhook to anything.

FAQ

Frequently Asked Questions

No contracts. No commitment. Here's how it works

What do credits get me?
Every action that uses real resources costs credits. Discovering a new lead from LinkedIn comments costs 3 credits and includes profile enrichment plus ICP scoring with a one-sentence reason. Finding an email on a lead costs 5 credits. Writing an AI-personalized message costs 7 credits. Running a Deep Dive on an account (signals across hiring, funding, leadership changes, and more) costs 40 credits. Storing contacts and viewing your data are always free.See full plan comparison & credit calculator →
How does discovery work?

Discovery runs every day. You set a monthly credit budget on the slider in your settings, Signado slices it into daily runs, and the slider controls how many leads you process per day. We run daily, not in one big batch, because LinkedIn comment intent is time-sensitive. A comment from yesterday is worth a message today. A comment from three weeks ago is dead air. Daily runs keep your feed fresh and your outreach timely.

Do I need Apollo, Instantly, or HeyReach to use Signado?

No. Bring contacts from any source (Apollo, Clay, LinkedIn, CSV). For sending, you've got options: send straight from Gmail or Google Workspace, push to Instantly or HeyReach if you already run sequences, or fire a webhook to Zapier, Make, or n8n. Use the stack you have. Or use ours.

How is Signado different from Apollo or ZoomInfo?
Apollo and ZoomInfo give you contacts. Clay enriches them. Signado adds the timing layer: when to reach out, what to say, and one click to send it. According to Craig Elias's SHiFT Selling research, the first seller to reach a buyer after a trigger event wins 74% of the time. Your existing tools handle the who. Signado handles the when.How Signado works with Apollo →How Signado works with Clay →
Is my data safe?

Your contact lists and signals are stored in a private workspace that only your team can access. We use row-level security on every database query, so one workspace can never see another's data. All connections are encrypted over HTTPS. We don't sell, share, or use your data to train models.

How do I send messages once Signado writes them?

Three paths. Send directly from Gmail or Google Workspace using your own account. Push to Instantly or HeyReach in one click through their public APIs. For everything else, Signado fires a webhook your stack can pick up: Zapier, Make, n8n, or any custom workflow. Note that there's no Signado app inside Zapier or Make today, the integration runs through outbound webhooks. Pick the one that matches what you already have.

What if a lead doesn't have an email?

Click Find Email on any lead. Signado looks up the email and writes it back to the lead. The lookup costs 5 credits per lead. If we can't find one, you only get charged for the leads where the email actually lands. Useful when you've spotted a high-fit lead and you want to reach out via email instead of LinkedIn.

What buying signals does Signado detect?

We currently monitor 7 buying signal types: Hiring activity, Funding rounds, Press coverage, Product launches, Leadership changes, LinkedIn posts, and Partnership announcements. We add new signal types based on customer requests. If you need something specific, reach out.

What if I already have a list?

Bring it from Apollo, LinkedIn, or any CRM. Select the accounts worth researching and run a Deep Dive: Signado scans each company for the 7 buying signals (funding, hiring, leadership changes, executive posts, product launches, partnerships, and company news), and the AI uses them in the opener. Or push the list straight to a campaign. Your own lists and warm-lead discovery work side by side.

What is Deep Dive?

Deep Dive runs the same 7 buying signals on a specific account when you spot a lead worth investing in. Click Deep Dive in your warm-leads grid, and Signado scans the company for funding rounds, hiring activity, leadership changes, executive posts, product launches, partnerships, and company news (up to 12 months of history). The signals feed into the AI's opener so you go in with sharper context. Costs 40 credits per account.

How fast do leads start coming in?

Fast. Turn on a keyword and discovery starts scanning. First warm leads typically land in your feed within 24-48 hours, depending on keyword fit and LinkedIn activity. Discovery then runs every day, so new leads keep arriving on their own. When you run a Deep Dive on an account, Signado pulls up to 12 months of company history in a single scan, so you get the full picture right away.

How does Signado personalize outreach?

This is not generic "I noticed your company is growing" personalization. If a company just hired a VP Sales, the message mentions that person by name. If they raised a Series B, the message references the round and the amount.

What are buying signals in B2B sales?
Buying signals are company events or behaviors that indicate a prospect is entering a buying cycle. A new VP of Sales hire, a funding round, a hiring surge, a product launch. These create windows where companies actively re-evaluate their tools and vendors. According to Craig Elias's SHiFT Selling research, the first seller to reach out during that window wins 74% of the time. Unlike intent data, which tracks anonymous browsing behavior, buying signals are tied to specific, verifiable events at named companies.Read the full guide to buying signals →
What is signal-based outreach?

Signal-based outreach means reaching out to prospects only when a real business event (like a new hire, funding round, or leadership change) indicates they may be in a buying cycle. Instead of sending generic cold emails to a static list, you send personalized messages that reference what is actually happening at their company.

Your next reply starts with a warm lead

For SDR teams, founders, and agencies.

Free to start. No credit card required.

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