Signado detects when your target companies hire, raise funding, or make news. Then writes outreach they'll actually want to read.
The right message at the right time.
Cold emails get ignored. Timely ones get replies
Signado detects when your target companies hire, raise funding, or make news. Then writes outreach they'll actually want to read.
The right message at the right time.
Retool • Last 14 days
VP Sales hired
2 days agoMarcus Chen joined as VP of Sales from Salesforce.
Posted 3 SDR roles
5 days agoHiring: Austin, TX (2) + Remote (1).
Series B $50M announced
12 days agoLed by Sequoia Capital. Focus: Sales team expansion.
AI Personalized
To: Sarah Chen, CRO @ Retool
Re: SDR team expansion in Austin
Hi Sarah, congrats on Marcus joining as VP Sales!
We help teams like yours ramp SDRs 40% faster...
Retool
3 active signals
VP Sales hired
Marcus Chen joined from Salesforce
Hi Sarah, congrats on Marcus joining as VP Sales!
Retool
3 active signals
Stripe
2 active signals
Notion
1 active signal
Retool • Last 14 days
VP Sales hired
2 days agoMarcus Chen joined as VP of Sales from Salesforce.
Posted 3 SDR roles
5 days agoHiring: Austin, TX (2) + Remote (1).
Series B $50M announced
12 days agoLed by Sequoia Capital. Focus: Sales team expansion.
AI Personalized
To: Sarah Chen, CRO @ Retool
Re: SDR team expansion in Austin
Hi Sarah, congrats on Marcus joining as VP Sales!
We help teams like yours ramp SDRs 40% faster...
Works alongside your stack:
Sending more, hearing nothing
You wrote a good email. Personalized it. Sent it at 8am on a Tuesday like the playbook says.
No reply.
So you followed up. Tried a new angle. Adjusted the subject line. Same silence.
"The emails are fine. They just land at the wrong time."
Everyone got better. That's the problem
Personalization is now standard. The tools are the same. Every message looks good enough.
So quality stopped being a filter.
The only remaining variable is when you reach out.
Subject: Quick question
Hi Alex,
I noticed you are the VP Sales. I wanted to check if you need lead gen services?
Let me know if you are free Tuesday.
Reach out when they need you
We monitor your target accounts daily. When something happens, you get the signal and a ready-to-send draft.
1. Signal Detected
We check 7+ data sources daily so you catch events as they happen.
Retool raises $50M Series C led by Sequoia to expand enterprise operations.
Source: techcrunch.com/retool-series-c
2. Your Outreach, Written
Personalized outreach referencing the exact event.
Subject: Scaling operations at Retool?
Hi David,
We help Series C teams automate that chaos. Open to a chat?
Each signal includes its source, timestamp, and angle so you can decide before reaching out.
How it works
1. You Upload Your List. We Spot the Signals.
Drop your prospect list from Apollo, LinkedIn, or any CRM. Signado scans those contacts and companies daily for real events: new hires, funding rounds, leadership changes, company news. You see exactly what happened and when.
- Funding rounds and financial news
- New hires, layoffs, team restructuring
- Press mentions and product launches
- Leadership changes
Fintech • San Francisco
2. We Score & Rank What Matters Most
Each signal gets a score based on how recent it is, how relevant it is to your offer, and whether other signals back it up. Signals are shown across a timeline, with signal strength recalculated over time.
- Scored by recency, relevance, and event correlation
- Recalculated daily as signals age
3. We Write Your Outreach. You Review & Send
Signado generates personalized messages that reference the specific events we detected. Review the draft, edit your voice in, and export to your favorite email or LinkedIn DM tool via CSV or copy-paste.
- Messages reference real events at their company
- Full control over tone, length, and voice
- One-Click CSV Export
Drop your prospect list from Apollo, LinkedIn, or any CRM. Signado scans those contacts and companies daily for real events: new hires, funding rounds, leadership changes, company news. You see exactly what happened and when.
- Funding rounds and financial news
- New hires, layoffs, team restructuring
- Press mentions and product launches
- Leadership changes
Each signal gets a score based on how recent it is, how relevant it is to your offer, and whether other signals back it up. Signals are shown across a timeline, with signal strength recalculated over time.
- Scored by recency, relevance, and event correlation
- Recalculated daily as signals age
Fintech • San Francisco
Signado generates personalized messages that reference the specific events we detected. Review the draft, edit your voice in, and export to your favorite email or LinkedIn DM tool via CSV or copy-paste.
- Messages reference real events at their company
- Full control over tone, length, and voice
- One-Click CSV Export
Calculate your ROI
Plug in your numbers. See the difference.
Cold Outreach
replies/mo
With Signado
replies/mo
Est. Monthly Gain
extra pipeline value
Est. Pipeline
/month
ROI at $149/mo
return
From signal to sent in 2 minutes
See how a signal becomes a personalized message in under 2 minutes
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Used by founders, SDRs, and outbound agencies.
Pick a plan, start today
Growth
150 contacts monitored
- 50 daily + 100 weekly
- 150 AI messages / month
- All integrations
Scale
300 contacts monitored
- 100 daily + 200 weekly
- 300 AI messages / month
- Additional workspaces
Frequently Asked Questions
No contracts. No commitment. Here's how it works
What buying signals does Signado detect?
We currently monitor 7 buying signal types: Hiring activity, Funding rounds, Press coverage, Product launches, Leadership changes, Executive LinkedIn activity, and Partnership announcements. We add new signal types based on customer requests. If you need something specific, reach out.
How does monitoring work?
Signado has two monitoring lists: Priority (checked daily) and Watchlist (checked weekly). You decide which accounts go where based on your outreach priorities, and you can move contacts between lists anytime. If no signals are detected, we keep monitoring. No signal means no forced outreach, and that's the point.
Do I need Apollo or Instantly to use Signado?
How does Signado personalize outreach?
This is not generic "I noticed your company is growing" personalization. If a company just hired a VP Sales, the message mentions that person by name. If they raised a Series B, the message references the round and the amount.
Is there a free plan?
How is Signado different from Apollo or ZoomInfo?
What is signal-based outreach?
Signal-based outreach means reaching out to prospects only when a real business event (like a new hire, funding round, or leadership change) indicates they may be in a buying cycle. Instead of sending generic cold emails to a static list, you send personalized messages that reference what is actually happening at their company.
"In 18+ years across AI, robotics, and aeronautics, I saw the same thing over and over: deals lost, not because the product or service was wrong, but because a competitor reached out at the right moment and you didn't. Signado fixes that."
Ashvin Jankee
Founder
Your next reply starts with the right signal
Free to start. No credit card required.